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I recently read Malcolm Gladwell's amazing book, The Tipping Point about how small things become really big things. Many of the points he brought up with real life examples BLEW MY SOCKS OFF. He defines the tipping point as "the levels at which the momentum for change becomes unstoppable." and "the moment of critical mass, the threshold, the boiling point."
It also brings a really good point that I think many of us miss in life and business. Small things count. Many times, the small things count for more than the "big" things do. It really starts to make sense when you look at real life experiences.
One of the greatest little things I do that yields enormous results every week is blogging. It costs me nothing every week and takes less than 2 hours (usually unless I get a little wordy). This little thing that I do generates more business than the thousands of dollars I spend on more traditional advertising. Blogging also adds value to the traditional advertising dollars that I spend when they find my blog instead of a boring website.
What "small" things are you passing up on to work on "big" things? Are you even working on the big things in your business? What big things are you waiting to do until you have more time or money?
It is time to wake up and forget about the big things until you have done the small things. These small things will create business for you at no or low cost so you can afford the time and money to do the big things in your business.
Read the book and take action. No more inaction because you can't do the big things.
Start doing many small things today and reach your Tipping Point.
Make your life uncomfortable,
Jeremy Burgess
The Detroit Market Expert
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