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Home Staging Helps Sellers Find the Silver Lining

Home Stager with Home Matters Property Stylist Group, Indianapolis, Indiana

pot of goldEverywhere you look and listen today, the economic and housing news is gloomy at best and stormy at worst. With so many homes competing for a smaller and choosier pool of buyers, sellers are overwhelmed with fear that their home will sell only at a giveaway price or after a long time on the market-if it will sell at all.  But what if sellers had a way to fly toward sunnier skies while "weatherproofing" the equity in their home? They do! Home staging can help sellers find the silver lining in the gray clouds of the current real-estate atmosphere. Here's how: 

Staging is practical.  Most people wouldn't leave the house without an umbrella, slicker or galoshes on a rainy day. So why don't sellers fully prepare to invest in their home's equity before putting it on the market? Most buyers can have their home professionally staged for much less than the cost of a price reduction. Staging allows sellers to capitalize on buyers' first impressions and save unnecessary time on the market.

Staging is motivating.  Most owners wouldn't sell a car without repairing and detailing it. So why would anyone put a home on the market without making sure it's in good condition and appealing to buyers? Often, the answer is that home sellers simply don't know what to do to improve their chances of a successful sale or how to do it. A consultation with a professional stager can give sellers the detailed and prioritized information to calm their fears and gain a "can-do" attitude! 

Staging adds value.  Savvy sellers (and realtors) know that staging is a wise investment. Who wouldn't want to have their home (or listing) appeal to a wide range of buyers in the targeted demographic, and sell faster and/for more money than its competition? Talk about weathering the storm!

Staging is state of the art.  Staged homes not only look better when buyers visit, but also in MLS listing photos and virtual tours. And, since more than 80% of buyers now find their next home online before scheduling a tour, staging helps ensure that a home makes a buyer's must-see list. Every home for sale must be ready for its close-up, if it is to have the competitive edge in today's technology-driven market.

Staging yields proven results.  Statistics consistently show that staged homes sell more successfully (faster and/or for more money) than non-staged homes. And, although the exact numbers may vary according to state or region, the profitable results of home staging are being realized nationwide (and beyond)-even in this stormy market. 

So, whether sellers need the expert information and motivation to do the work themselves or the hands-on services of a professional, a home stager can help ensure that the skies ahead will be clearer. During these turbulent times, home staging can provide the ray of sunshine that allows sellers to find their next dream home at the end of the rainbow-while keeping more of their pot of gold.



Home Matters, llc is a professional home staging company serving all of the Indianapolis, Indiana Metropolitan area. Helping real estate professionals, home sellers, builders and investors with their home staging needs. For more information regarding our services, please contact us at 317-209-9801 or visit us on the web. http://www.homemattersllc.com/


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Home Matters is a home staging company that offers services for both occupied and vacant homes. We work with all budgets and have received Angie's list highest rating for the past three years. Visit Home Matters website for more information.

Terrylynn Fisher
Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.

The silver lining, and good as gold.  Money in the bank for the clients and the Realtor IF you are smart enough to hire a staging professional.  YES staging works, we know, we witness it everyday.

Nov 10, 2008 04:46 PM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

I can see why this post is featured as it's an excellent summary on home staging.  Linda, as always, you're providing valuable information for the homeowners and agents.  Incredible post.


Nov 12, 2008 01:06 AM
Charles Parker

Hello Linda and thanks for posting this great article.  I found it on an MSN news board and it led me here to Active Rain.  I knew nothing about Active rain until now so I thank you for putting up such a great article that would get picked up and then lead me to here...  Thank you, Thank you, Thank you.  Now I'm going to see if I can figure out how to join.


Nov 12, 2008 01:23 AM
Robyn Guinn
StageAZ - Phoenix, AZ
Home staging, Arizona

Great information and you nailed all the benefits to staging!  thank you!  Hi Charles, you will love it on the rain, welcome.

Nov 12, 2008 01:27 AM
Emma Vargas
Simply Staging - Cameron Park, CA
Simply Staging

Linda- This is a Fantastic summary on staging as a whole!  It's great to see articles like this that can put it into words and terms that a seller can understand.  I loved it - thanks for the article.

Nov 12, 2008 05:45 AM
Linda Barnett
Home Matters Property Stylist Group, Indianapolis, Indiana - Indianapolis, IN
Home Matters Indianapolis Indiana

Terrylynn;  Thank you for stopping by and commenting.  Yes, we do indeed know the benefits and that's why we are still so excited about the results we see in our daily business... Staging it forward, again and again...

Kathy;  Thank you for your comments...  We keep on keeping on... Its what we do.  Isn't it.

Charles:  Wow... I'am so excited that your search landed you right here in the rain... You will find that there is no better place to learn, share and be excited about real estate.  Sign up, Sign up now.

Robyn:  Thank you for stopping by and placing your comment.  The benefits of staging out weigh the cost.

Emma;  You are welcome...  I think staging is an extrordinary service and we are blessed to be fortunate enough to offer it to homesellers in need.

Nov 12, 2008 10:54 AM