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LEAD GENERATION

By
Real Estate Agent with Keller Williams

WEll it is Tuesday and have been making those calls to everyone I know.  Past Clients that I have '

done business with is number one.  Have contacted some friends for any referrals.  I am now planning to

do as I do everyday, drive through neighborhoods and find those FSBO's.  My intention is to find them,

drop off one of my flyers that give them information on what to do and expect as a FSBO.  I then will

write down the phone number , look up the owner name on tax record, then send out a letter of

introduction.  I then will wait 2 days and make a  simple phone call, to ask if they have any questions

at all and if there is anything I can answer for them.  I do not push on the first call for the listing.  That

is the second phone call 3 days later.  I have found this to be less intimidating to the sellers, and has

worked.  I don't get them all but I get my fair share.  The bottom line is getting good quality listings

that you have a very cooperative seller.  Just wondering what you are doing to also get them?

Comments (7)

Richard Barbee
Realty Executives Assoc - Knoxville, TN

FSBOs are difficult.  I have gotten a few in the past year.

I find that networking, networking, networking and new marketing are my best sources of referrals.  I write every day, offering articles to websites and the local paper.

I send gifts and cards to past clients, and they do talk me up to their friends and neighbors.

Best wishes.

Nov 11, 2008 02:38 AM
Sarah Rummage
Benchmark Realty LLC, Nashville TN 615.516.5233 - Nashville, TN
Love Being Realtor® in the Nashville TN Area!

Our church has a small bulletin board, and I put the 1/4 page listing printout up today for a listing which is convenient to the church.  I should have done this long ago.  Also put out listing info in the lunch room of our office building.  Then, I ordered nice Thanksgiving cards for our clients yesterday.  They emphasized 'thankful for your friendship' rather than 'send us business NOW!  :-)  About FSBOs, I made up a postcard about our services and send them out, and also go by.  FSBOs don't hold the allure right now that they used to.  I know how hard it is for Realtors to sell right now, and I know that it is doubly difficult for FSBOs.  Don't you know that they could just cry at the slowness?

Sarah Rummage
American Realty Resources
Nashville TN
615-516-5233
Sarah@HouseInNashville.com

Nov 11, 2008 02:49 AM
Johanna Roy
BRIX Real Estate - Saint Paul, MN
The Name Friends Recommend

I haven't worked with FBSO's so much, but plan on doing so in 2009. After I get to preview the property and have a chance to speak to the homeowner. It will give me the decision to make if I even want to list this property. In today's market, I don't want quantity, I would like quality. I want to spend my marketing money on those homeowners that are willing to listen to my suggestions on what needs to be done to get their home sold. If they are persistent on sticking with their own ways, great. I just tell myself - NEXT! 

Nov 11, 2008 02:55 AM
Benny mckee
Greenway Financial - Gainesville, VA

Most of the peole I know who do fsbos...have tons of agents contacting them...not sure how one agent breaks through

Nov 11, 2008 03:18 AM
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Jim, sounds like a good approach to FSBOs, I haven't really focused on them, with this new info, I might work on them.

Nov 11, 2008 04:01 AM
Brady Howard
The Cascade Team Gig Harbor - Gig Harbor, WA
Managing Broker, The Cascade Team Gig Harbor

Good luck, I will email you a spread sheet I made up, for following up on FSBO's and expired's.  It helps but it is still very hard to follow up.  Good luck brother.

Brady

Nov 12, 2008 12:46 AM
Skye Hawk
At Your Service! Virtual Assistant Specialists - Fountain Hills, AZ
NAR Cert. REPA "Rockstar REVA"

Looks like you could use a VA to assist you with these. After you made your round of drop bys you could fax or email your assistant the list and have him/her look up the information in the tax records and mail out the letters. Set up your calander with phone call follow up calls for the first and the third call as well as assist you with the listing presentation!!! This gives you more time to locate FSBO's.

Nov 12, 2008 03:52 AM