Points

Posting blogs and inviting people give you points. The points give you ranking within your state. The higher the rank the closer you will be to be showing as a featured agent for that state or major city. It's free exposure and is a proven way to bring in business. Good luck and welcome!

Points is a big deal here. Like Jacob said, it gets you higher up in you local list. You get 200 points for every article you post.  If they are featured or highly rated, you can get more.  You get 25 points for each comment that you leave, up to a maximum of 10 comments per day.  Just mess around with the buttons on your profile page and you'll stumble across a lot of neat things.

Here's a good post that has links to many posts on various details about ActiverRain.