In a down market it is critical to focus on what really makes a difference to sell a listing. Below are the top 10 marketing suggestions:
1. Stage your home. Call a professional stager to rearrange or de-clutter. This is even more important when it is a Buyers Market.
2. Photograph the home in the best possible light. Take charge & present the more attractive angles. Draw a person into the photo w/ depth and color. Remember, the first impression on the web or listing service is soooo important! Get yourself a good digital camera and you won't need to be a professional photographer!
3. Price home ahead of the curve. Remember the supply is greater than demand you must be ahead of falling prices. Don't CHASE the market!
4. Create mood and ambience when presenting your home; Turn on the music and bake bread.
5. Get rid of the cat & candles! One of the biggest turn offs due to allergies is cats. The other is candles... prospective buyers think you are hiding something and they are probably right!
6. Hire an inspector & don't procrastinate on the repairs you've put off ~ Buyers love a home that appears well maintained
7. Landscape for Curb Appeal; 1st impressions are as they drive up. As the Buyers agent fiddles w/ the lock at the front door the Buyer has nothing better to do but scope out the entry way. A pot of flowers and fresh paint on the door go a long way in creating a first impression
8. Create great marketing pieces for Buyer to take with them. Make your fliers stand out from the rest w/ heavy card stock. Remember to add special area interests as well. Some real estate agents may not be familiar with your area and don't know about the planned biking trails or new fitness center coming in!
9. A Good Virtual Tour will allow Buyers via the internet see more photos; include area interests and community parks or street views
10. Email for feedback and call as a last resort all agents that showed your listing. It allows you to turn a potential negative into a positive. Communicate to your clients on a regular basis so they are always tuned in to what is going on.
I hope this helps! Our Best Always,
Janet Weidmann (Team Leader); The WOW Team