All Dressed up and No Buyers to Show!

By
Real Estate Broker/Owner with Beachcomber Properties powered by eXp Realty

One of the agents in our office listed her very lovely personal residence located in an extremely desirable neighborhood in the early summer with very few showings and little interest.  Over the months, she made several small price reductions which really didn't seem to make the phone ring until she hit the "magic number" by dropping the price by approximately 22% off the initial pricing.  When that price reduction hit our MLS system, all of a sudden she received 3 offers on the table for consideration and has accepted one of them due to close December 1st.

We all know that in this market with lots of inventory to choose from, that pricing competitively is essential if the Seller is really serious about selling their property.  This is not the time to experiment and "go fishing" by baiting up the hook unless the bait is tempting, priced fittingly and ready for sale. 

Comments (9)

Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

I agree. The problem is when the price bottoms out lower than what they paid for it or they owe more on it than what its worth. Very tricky then.

Nov 12, 2008 12:22 AM
Richard Shuman
The Only B.S. I Have is from the University of Massachusetts - Lake Mary, FL
Real Estate Broker - Orlando Area - Love Referrals

And, even when we drop the prices - everyone wants to offer 25% less than asking price anyway!

Nov 12, 2008 12:24 AM
South Austin Real Estate Blog
Sky Realty South Austin - Austin, TX

Its the story of everything will sell and its all about the price.  When even an agent doesn't know how to price for the market due to the market shift, it makes it easier to understand the reluctance of a regular homeowner sellers not pricing for the market.  These shifting markets are rapid and hard to get a grip on for many folks, realtors and JohnQPublic.

Nov 12, 2008 12:24 AM
Christopher Pike, 803.727.7800
Keller Williams® Realty - Columbia, SC

Sally,

Price sells houses, that is for sure!

Christopher Pike

Nov 12, 2008 12:27 AM
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

Price, price, price instead of location, location, locatoin right?! :)

Nov 12, 2008 12:31 AM
Randall Schrader
Competitive Insurance of Dundee - Dundee, FL

Sorry to the seller here.  It is a sad state of affairs when you have to hand all of you equity over to a stranger in order to accept a better job elsewhere.

Nov 12, 2008 12:34 AM
Rich Ferretti
Rich Ferretti Real Estate - Charlotte, NC
ABR QSC Realtor/Broker, Charlotte NC Real Estate a

Gotta agree with Rich Shuman. When it's priced right, they still want it for less.

Thanks

Rich

Charlotte

Nov 12, 2008 12:35 AM
Sally Hardman
Beachcomber Properties powered by eXp Realty - Saint Simons Island, GA

In this case, with multiple offers coming in almost simultaneously the accepted offer was slightly over list with a quick closing and "AS IS."  Classic example of pricing correctly.

Nov 12, 2008 12:51 AM
Jon May
East West Realty at Eagle harbor - Carrollton, VA

I think a good agent cannot tell you what a home will sell for but they can tell you what it won't sell for after being fully exposed to the market for 30 days.  No showings in and of itself is market feedback.  You missed the mark.  Few showings with no offers is market feedback.  When you continue to reduce it every 30 days as your smart friend did, offers she hit the spot where she effected the market.

This is a great lesson when listing other homes.  Have sellers agree in advance to a price reduction strategy every 30 days and have them sign it on the listing agreement.  When the magic date appears you reduce it automatically and mail them a notice that it has been done as agreed.

Nov 12, 2008 02:05 AM

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