Social Networking is like Social Equity

Being sold yourself is of great importance when we utilize social networking in business. There is an acronym that says, "iasm stands for I am sold myself" In fact I think this is true about anything we hope to share with others.

If you can ever get excited about something, getting excited about helping people attain their goals should be high on the list. Our enthusiasm just spills onto people and is very contagious. Can you imagine an unenthusiastic person trying to offer help to somebody? The person with enthusiasm has a tremendous advantage.

One thing I must tell you is we ought not be fooled about enthusiasm. Everybody shows it in a different way but no matter how it is shown it is contagious. I have come across people who were not so overt but they expressed a degree of enthusiasm that just captivated my attention. Then I have come across people who are were extremely bubbly but they really didn't convey they were genuinely enthusiastic. Enthusiasm comes from the core of our being. It is not something we can fake for long. For me I have to be able to say "I am sold myself."

I want to encourage you in your business endeavors to be sold on social networking. Believe me it is not a waste of time. We are in the people business and people need each other in various ways. Find yourself getting sincerely involved with your business associates and clients. You will not be disappointed. The relationships we develop over time are assets in our business and our personal life. It is like having "social equity".

Remember this. Being purposeful about social networking will cause us to reach out beyond our comfort zone. Take a moment and call a client to give them an update and let them know your plans. Take a moment to contact a business associate to give them a lead. Take a moment and reach out today on purpose and develop your social equity.

Are you ready to reach out beyond your comfort zone?

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