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Week 3 of Your 4 Week Online Marketing Plan

By
Services for Real Estate Pros with Crye-Leike, Realtors

online marketing ideas week 3The goal of week 3 is to use your online marketing tools to make contact with people you know. (If you've missed a previous week here are links to Week 1 and Week 2.)

  1. Get a Link to Your Web Site. Ask a company you work with or an organization you're a member if they'll link from their web site to your site (preferably with keyword anchor text). If you have trouble finding someone, do it on your own on del.icio.us or digg.com.
     
    >>>>  Try not to participate in link exchanges or pay people for links. Search engines place more emphasis on links you earn.

  2. Send Your Monthly Email Newsletter/Tip/Message. Email an e-card to your sphere. Schedule a day to send this every month on your calendar.

  3. Get Your Own Press Release Published Online. Contact Crye-Leike Public Relations. Share an accomplishment or local story. Your name will show up online - featured as the local expert.

  4. Contact a Buyer. Mention they can search homes on your web site. It has all the available listings & photos. If they find something of interest, you'll take them to see it. Make it a habit with your buyers.
     
    I often hear people saying "I'm not getting leads from my web site." If you are thinking this, let's start with the first most important part of your web site promotion.... ask yourself "Have I ever told anyone I have a web site?" Have you shared any of the tools or benefits available by using your site?

  5. Contact a Seller. Ask if they would like email updates of properties that are on the market - to help understand their competition. Sign them up for your email listings updates on your web site.

  6. Contact a Past Client. Ask if they would like email updates of the listings that come on the market in their neighborhood... you know - so they don't have to go sneak a flyer out of the box to see the asking price.

See you next week for free online marketing ideas week 4.

Comments (8)

Mike & Kathleen Kelly
Better Homes and Gardens Real Estate Foothills - Hickory, NC
Hickory NC REALTORS

Staying in contact with your sphere of influence is the key to success.  I send out a newsletter every month. I contact my active buyers and sellers at least once a week. Even if it is just a quick email or text message.  I put my website addresss on everything I do.

Thanks,

www.MikeKellyJr.com

 

Nov 13, 2008 02:48 AM
Bruce & Mary Smith
Savannah Lakes Homes - McCormick, SC
REALTORS, Savannah Lakes Village McCormick SC

Another good post - look forward to week 4.  Thanks.

Nov 13, 2008 03:03 AM
Sandy Gleason
North Pointe Realty - Buhl, ID
Realtor for Southern Idaho-Magic Valley

Good information. Thanks. I will work on my website. I do have the address on everything

I hand out. I will check on keywords now.

Nov 13, 2008 03:16 AM
Sonja Adams
Keller Williams Realty - Purcellville, VA

I didn't think of a news release...that is great...thanks for sharing!

Nov 13, 2008 06:06 AM
Roland Woodworth
Blue Cord Realty - Clarksville, TN
Blue Cord Realty

Angie.. this is a great list.. Thanks for the reminders.. they always come in handy.

Nov 13, 2008 03:55 PM
Mike Parker
HUFF Realty - Florence, KY
"He Sells Homes Like Yours"

Thanks for sharing, great ideas!

Mike Parker

Nov 17, 2008 04:53 AM
Tim and Pam Cash
Crye-Leike (Sango) - Clarksville, TN
Real Estate Professionals - Clarksville TN

Angie, great post - I have much editing on my website to do.

Nov 17, 2008 12:17 PM
Angie Vandenbergh
Crye-Leike, Realtors - Memphis, TN
A Crye-Leike Blogger

Hi - I just posted week 4 here.

Nov 21, 2008 07:05 AM