Did Your House Fail To Sell? Expired Listing Rejuvenation!

By
Real Estate Agent with Park Square Realty serving Western MA

Is this the sign that you want buyers to see? 

If your listing has expired with one or more REALTORS and you still want or need to sell then you need to be very careful with your next agent or the impression that the public will get is just that....STILL for sale.  Long term listings can cause a property to have a stigma within the public eye, one that can keep the right buyer from even looking at the home.

So, how do you choose the right agent to take your move to the finish line?  Here are a few suggestions:

*Look for the agents that are using new and non-traditional marketing.  Someone with a creative use of marketing will be more likely to see something new and exciting in your home.

*Research local agents on the internet.  Look at their websites, their blogs, their online presence will tell you a lot about who they are and how they work.

*Find an agent who is able to help stage (or can connect you with a stager) the property for re-marketing as part of the refresh.

*Ask the agent if they will hold a broker's open house after the home has been refreshed.  The fastest way to change the perception of the home is to convince the area brokers and agents.

Is your Western Massachusetts home recently expired?  Call me today to schedule an appointment for me to do my "Expired Listing Checklist" with you.  Very often I can pinpoint the exact reason that a home hasn't sold.

Lesley Lambert, Park Square Realty, 413-575-3611

www.therealestatenatural.com

Comments (19)

Christopher Hills
North Andover, MA
Managing Dir. Lending

I can help you show the clients how to use financing to move their house

Nov 13, 2008 04:53 AM
Lesley Lambert
Park Square Realty serving Western MA - Westfield, MA
Real Estate Agent - Realtor - Westfield, MA - 413-

I will look into it, Thanks. 

Nov 18, 2008 01:09 AM
Mary Strang
Viroqua, WI

I like your letter, is this one you send out, it is nicely written and might just make your phone ring? Good Luck.

Nov 19, 2008 05:28 AM
Lesley Lambert
Park Square Realty serving Western MA - Westfield, MA
Real Estate Agent - Realtor - Westfield, MA - 413-

Mary: I will be sending it out the next batch of expireds.  Thanks for popping in!

Nov 19, 2008 06:33 AM
Bo Kociuba
McGraw Realtors - Mustang, OK
Realtor - Mustang, Yukon & OKC Metro 405-812-1572

As far as marketing - a GOOD set of pics is usually attracting lots of interest... Good luck with expireds!

Bo

Nov 19, 2008 03:15 PM
Lesley Lambert
Park Square Realty serving Western MA - Westfield, MA
Real Estate Agent - Realtor - Westfield, MA - 413-

Bo: totally true!  Also in this day of online video marketing, an agent who posts interior tours as well as good looking pictures can gain an advantage!

Nov 20, 2008 05:11 AM
Sue Paige
ERA Today Realty, Windham, ME 04062 - Windham, ME

Don't you kinow you are hitting it right all along the way. We need to be in the know of how the internet can work for us. And marketing our lisitings to those market areas where the buyers for that home might be. I see many owners of our lake front homes here in the Sebago Lake area are from western Ma. So what do you think I will do if I get one of those listings in the Spring? I will let you all who are in those areas know. Using AR and the internet will help us and our clients.

Nov 20, 2008 08:25 AM
Jeff and Lisa Sellers
The Sellers Realty Lubbock,TX - Lubbock, TX

I've made a living off of Expired Listings.  Neat post! Thanks

Nov 20, 2008 02:41 PM
Lesley Lambert
Park Square Realty serving Western MA - Westfield, MA
Real Estate Agent - Realtor - Westfield, MA - 413-

Sue, that is terrific!  I plan to do some research about that referral potential.  Thanks for the nice comments.

Jeff and Lisa:  I would like to improve in that area..any advice or killer techniques you can share?

Nov 21, 2008 12:22 AM
Doris Freeman
Reliant Realty - Gallatin, TN
Broker/Agent, Realtor

Great information, Thanks

Have A Great Day

Nov 24, 2008 11:38 AM
Lesley Lambert
Park Square Realty serving Western MA - Westfield, MA
Real Estate Agent - Realtor - Westfield, MA - 413-

Glad you liked it Doris!

Dec 01, 2008 02:03 AM
Sonja Adams
Keller Williams Realty - Purcellville, VA

That is a great letter...a different twist - do you get results with it?

Dec 03, 2008 12:26 AM
Lesley Lambert
Park Square Realty serving Western MA - Westfield, MA
Real Estate Agent - Realtor - Westfield, MA - 413-

Sonja:  I have been using it in my door knocking packages only recently.  Nothing solid, yet, but I am going to keep cracking! 

Dec 03, 2008 12:29 AM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

I like you letter.  It expresses some ideas that not many other realtors are using, and it also lets the potential listing know that you may have an answer as to why their home has not sold yet.  I'm sure they would want to know that.

Dec 03, 2008 07:55 AM
Lesley Lambert
Park Square Realty serving Western MA - Westfield, MA
Real Estate Agent - Realtor - Westfield, MA - 413-

Troy, I am sending a batch of them out today, let's hope you are correct!

Dec 03, 2008 09:24 AM
Joseph D. Federico
Donahue Real Estate Co. - Canton, MA
Eastern Massachusetts Real Estate

Lesley-You have a great letter, how is it going, is it working for you?

Jan 21, 2009 02:19 AM
Lesley Lambert
Park Square Realty serving Western MA - Westfield, MA
Real Estate Agent - Realtor - Westfield, MA - 413-

Joseph, I am just starting this expired thing, but I will write an update.

Jan 21, 2009 02:37 PM
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Lesley I love this letter. Really like when you said Is this the sign that you want buyers to see? I am working on trying to get expired listings right now. I am going to attack expited listings VERY,VERY HARD IN 2010 so that I can reach my goal in 2010. 2010 is going to be our best year ever-CLAIM IT.

Jeff and Lisa Sellers (The Sellers Realty Lubbock,TX)-Can you please share with us what you are doing to convert expired listings into closings?

Jan 16, 2010 09:26 AM
Peter Mohylsky. Broker -BRIX REALTY
Miramar Beach, Florida - Santa Rosa Beach, FL
BRIX REALTY -DESTIN

Nice post and a funny little graphic as well.

Oct 02, 2016 08:34 PM