Facebook - It Ain't That Hard

Real Estate Agent with RE/MAX Capital City 512705

I just finished reading Jason Crouch's post on blogging and social networking.  I had never heard of it before happening on Jason's blog a couple weeks ago.  I have wondered where marketing will lead us in the future and in what basket I should put my eggs.  But after talking to Jason a couple weeks ago the light kind of turned on for me.  And today after reading his latest post I decided I had to start somewhere.  I had gotten invited by a mortgage broker friend to join Facebook so I started there.  In 15 minutes I had a profile set up.  This is not to say I won't want to make some changes to it but it is there.  One down and about 5 or 6 other venues to go.  Go for it.  It Ain't That Hard.

Comments (19)

Kathy Knight
Intracoastal Realty Corp - Wilmington, NC

Wow Sherry:

Facebook - didn't think that would be worthwhile but need to check it out. Thanks.

Nov 13, 2008 10:48 AM
Angela Lawrence
Noble Merit, REALTORS® - Winston-Salem, NC

None of is hard, just time consuming, prepare not to sleep and remember to stay in touch with your clients once in while.

Nov 13, 2008 11:08 AM
Ubong Attah
Attah Realty Group - Ready Real Estate, Dallas - Plano, TX

Facebook is extremely easy to use and the membership numbers are outrageous. I was lucky enough to join while in college when it had first started up, so I have gotten quite used to it- even in all of the interface changes. It's going to be hard for me to make the switch from using it solely to connect with friends to using it as a marketing tool. We shall see how this goes.

Nov 13, 2008 11:10 AM
Sidney Anderson
HouseREEL.com - White Plains, NY

facebook is great, but not for our Real Estate business. The key to our business is special marketing - video.

Using video. And it won't cost you a dime.  Read Sandra's comments below. After you film your video, you have a huge marketing tool.


So you created a video of your listing. That's the main thing. I have had so much success with this. Basically the idea is that it is not always easy to get buyers to see your listing, if the buyer-agent deems it not a good fit. Take for example a buyer-agent who has a buyer looking for property A, and lets say there are 30 such properties that meet the buyers criteria. OK, so the buyer-agent emails the 30 listings to the buyer, who rejects and selects listings based on what? The information, pictures, street etc. We all know that buyers sometimes reject listings based on something that just wasn't right, but if fact, if they had gone to actually see it, they would think otherwise - and maybe actually buy the property. Is the buyer-agent going to try to push any of the rejected listings? No. Simply, it's too much work and the perception is that the buyer does not want it. Wrong. What if one on the rejected listings or all of them for that matter has a video tour associated with it.

Lets look at a different scenario. The buyer receives 30 listings via email and one of the ones that would normally be rejected happens to have a video associated with it. Without a doubt, the video will be viewed for that listing long before any physical showing happens.

As a listing agent, you don't know who buyer-agents in your area have as clients, so you have to send your video link to EVERY agent. Two things happen. One, the vast majority of agents who received your video will watch it, or a portion of it. Two, they will then forward the video link to any client that the listing is a fit for. To the buyer, the agent looks like their doing their job - and the buyer may like the property and want to go see it in person.

The bottom line is that you are maximizing your listing exposure. There are certain things to keep in mind if you want to really be successful.

Most important

Your video should never contain your or your company's contact information. You are trying to sell your property through other agents. A buyer-agent is not going to push a video that promotes you. All you need to do is include the MLS number and price. Remember, you are enlisting a small army of local buyer-agents to push your sale.

We love YouTube, but using a site to sell real estate that has skateboarders and accident videos, just doesn't make sense. Use it like we are - promoting your brand.

"I really know my stuff"

Nov 13, 2008 11:11 AM
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

Brad and Angela - so true. 

Nov 13, 2008 11:11 AM
Julie Staradumsky
Keller Williams Realty - Atlantic Shore - Northfield, NJ

Hello Sherry, Facebook is so easy to set up and use.

Nov 13, 2008 11:26 AM
Tim and Pam Cash
Crye-Leike (Sango) - Clarksville, TN
Real Estate Professionals - Clarksville TN

Sherry, my blog here is transmitted to Facebook.  Also, it is easy to post links to visual tours, etc.  While it has not really paid off - ONE DAY!!

Nov 13, 2008 11:29 AM
Konnie Mac McCarthy
MacNificent Properties, LLC - Cobb Island, MD
Broker/Owner - VA & MD "Time To Get A Move On!"

you got it the Internet is the way to go..and the social networking is the best way to meet new people and increase your sphere...

Nov 13, 2008 11:35 AM
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

Facebook, MySpace, LinkedIn, AR, love them all, but no business yet.  Patience, grasshopper.  But if this ever works. You'll be the first to know.  And, like one of your previous commenters, prepare not to sleep.  This is not only addictive, but necessary to our new business model.  God help us if anyone would be interested in what a bunch of realtors has to say......

Nov 13, 2008 11:39 AM
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Sherry~ There isn't anything hard about Facebook. You just have to get in there and do it!  Not only facebook, but Linked-IN, Myspace, Plaxo, and Twitter too.  Social networking is a must!

Nov 13, 2008 11:40 AM
Sandra Devia
RE/MAX Affiliates - New Orleans, LA
Accredited Staging Professional - Realtor

Just joined Facebook & Active Rain on Wednesday... Very simple & can't believe the number of business contacts I've found on it!  Have been on Plaxo for awhile & that also works.  New Orleans is such a social place  - found oodles of contacts here as well!


Nov 13, 2008 11:48 AM
Vickie Slade
Colorado Landmark, Realtors - Boulder, CO
Service You Can Trust ~ Someone You Can Depend On

Sherry,  Good for you.  I only joined facebook about 2 months ago and also linkedin, plaxo and active rain.  And today...... Yelp.com.  How fun!

Nov 13, 2008 12:23 PM
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Sherry - You're right - it's very easy indeed.  Next stop - Twitter!  As always, let me know if you have any questions.  I could teach you how to "feed" your AR blog directly to Facebook sometime if you like.

Nov 13, 2008 03:16 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Hi Sherry - Good to see that you're expanding your online presence with Facebook. To help build your network, search for RE/MAX groups and add those people as friends.

Nov 13, 2008 03:24 PM

Jason,  You know I'm gonna take you up on that.  Thanks for the offer neighbor.

Nov 14, 2008 12:46 AM
Brenda Carus
Century 21 Zwygart Real Estate - Monroe, WI

Facebook is easy, and anything that can help keep me connect to past clients or turn my friends friends into future clients is a good thing.

Nov 14, 2008 08:19 AM
Jon Wnoroski
America's 1st Choice RH Realty Co., Inc. - Green, OH
Summit County Realtor

Facebook is on my "to do" list.  From what I've read it expands our ability to network. 

Nov 14, 2008 08:23 AM
Joddie Roberts
Mountain Real Estate and Property Management - Spokane, WA
Your Spokane Realtor - Spokane, WA

Sherry, I have had a Facebook profile for a while, mostly to connect with friends I don't see very often.  Much to my surprise one of my clients (who I represented on both the purchase and eventual sale of their home) added me as a friend when he set up his profile...long after he had moved to another city.  I thought it was pretty cool and took it as a compliment!

Nov 14, 2008 08:58 AM
Rebecca Anne Cole
PNC Mortgage - Timonium, MD

I set up a facebook profile but I haven't done anything else on facebook since then.  I need to take the time to really get in there and network.  Thanks for your post. 

Dec 11, 2008 10:56 PM