If you are a Realtor looking for alternative ways to sell your listings then you will want to find out everything you can about lease to own strategies. Emerging in popularity, lease to own provides a realistic alternative to selling your listings.
Why would you want to use lease to own to sell your listings?
Right now we have a volatile real estate market as you are probably experiencing. While much of the media attention has been on the crisis in the financial markets you and I both know that the real impact is being felt at the grass roots level. Your everyday person trying to sell their home right now is finding it increasingly difficult to do so ... and many buyers are no longer qualifying for bank finance.
All of this of course has a direct impact on you and your success. Your income and lifestyle are directly impacted by this as a Realtor. The key to surviving and thriving in this challenging time is to expand the services you offer to your vendors providing creative solutions to selling their properties.
Lease to own may be the perfect solution for you to do so. While the vast majority of struggling Realtors stick with more traditional listing and sales techniques, the innovative agents are exploring new strategies like lease to own.
How does lease to own work?
Lease to own is where a prospective buyer enters into a lease agreement with a prospective seller. The difference is that the buyer has an option to purchase the property at an agreed upon value. At any time before the end of the lease agreement the buyer can exercise this option and purchase the property.
The advantage for investors and sellers is that they can achieve some rental income on properties that they may not have been able to sell in the current market. So rather than lose money on a property your vendors can now achieve a positive income flow from the property.
They also have the peace of mind that in most cases the buyer will want to exercise their option to buy the property. Think about it from the buyers perspective ... they have been living in the house for some time and have become accustomed to the home, the neighbourhood and the amenities in the area. They may have even made some improvement to the property along the way.
So in all likely hood the buyer is going to want to take advantage of the option to purchase the property at the previously agreed price. The great thing is many of these buyers may not have qualified for bank finance so they are attracted to the lease to own strategy to help them get into their own home.
So how can lease to own benefit you the Realtor?
With the real estate market tightening many Realtors will simply find it to hard and give up. Those who remain in the industry will need to look for every competitive advantage they can find. For this reason you have an opportunity to differentiate yourself from other Realtors by offering the lease to own strategy to your vendors.
Having an awareness of lease to own is the first step. By increasing your knowledge of this strategy you are in the best position to advise your clients. More importantly it can help you to win more listings as well ... especially if you are in a competitive situation against other Realtors and you are looking for something to give you the edge.
One great way for you to gain more knowledge on lease to own strategies is to visit www.iLease-A-House.com ... a new site bringing together buyers, sellers & investors all looking to conduct lease to own transactions. The site offers lots of great educational information including their own Educate-Act-Improve system.
Additionally as a Realtor you can register and upload your listing to the site. This way you will expose your vendors properties to hundreds of buyers looking for opportunities to lease to own their own home. For a small listing fee you gain exposure to those buyers who are ready and waiting for their own home.
Listing your properties at www.iLease-A-House.com makes sense and your vendors will appreciate the extra effort you have gone to in helping them find a buyer.
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