Does Your Website Have What It Takes?

Services for Real Estate Pros with RE/Advantage

Today’s website plays a vital role in any REALTORS online marketing arsenal. That being said it is vital that your website stands out. When someone visits your website you have about 10 seconds to establish a relationship. In those 10 seconds your visitor will decide if your website meets his/her criteria. The first thing he/she decides even before they read a single word is what visual impression they get in those first few seconds.

When was the last time you got an outsiders opinion of your website? You are probably the best person who should critique your own website. After all you have seen it a hundred times and you might be a bit biased. When you have a chance try asking someone else these questions.

  • What first caught your eye?
  • Does my message come thru clear?
  • Did anything give you a negative feeling?
  • Was my website easy to navigate?

Getting some feedback will help you fine tune your website. Remember your website is about Real Estate. Stay on topic and provide the content a home buyer/seller would want.

Comments (11)

James Avera
AD Photography - Graphic Design - Mobile, AL

Great post! I'm a graphic designer/photographer and it truly AMAZES me that there are only a select few that realize the importance of this. People in general are visually driven and nine times out of ten, as soon as they go to your website, the first thing they click on are the "Featured Properties" or "Property Search". This is where the importance of great images comes in to play. You'd be astounded at some of the stuff I've seen. 

Nov 13, 2008 10:19 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Mark:  I think your idea of having others evaluate your website makes obvious sense.  We all need an occasional unbiased critique to help us regain contact with reality.  Thanks for sharing.

Nov 13, 2008 10:31 PM
Lois Geller
Lois Geller Marketing Group - Aventura, FL
Marketing Trainer/Speaker/Author

Mark: You are correct. Your website might be the first impression you make with me, your prospect, and so there are many opportunities to make this first impression a good one.

As I"m a direct marketer, we've tested all kinds of copy on websites, and designs. Some have worked and some have died a sad death.

The one thing I notice, is that realtors spend a lot of time talking about themselves and how great they are. People tend to discard that information, as you are apparently selling to them.

In my book, Sold! Direct Marketing for the Real Estate Pro, (which you can pick up in any library or bookstore), I mention that you should have people register at your website, and keep in touch with them to find out their needs. I've registered myself on dozens of sites, and never hear from the agents.

Also, make the website easy to read. When I am doing my Boot Camp, and we come to the part of How can we make this website better?...the hands in the room all go up. Why, because the first thing that they notice is that it is hard to read.

Put aside design, and play your own customer. If the copy reads across two columns wide, no one will read it. There's a reason why newspapers have narrow columns and that is because the eyes can read them easier.

Anyway, forgive me for trying to share so much in my response. I hate agents to waste time and money is this challenged economy.

Good Luck!

Nov 13, 2008 11:05 PM
Scott Guay
Berkshire Hathaway Home Services PenFed Realty - Ocean Pines, MD
Associate Broker. Ocean City and Ocean Pines MD

Great idea. I always ask clients that contact me from my site but I think getting feed back from someone that was nor compelled to contact you or is seeing it for the first time would be helpful.

Nov 13, 2008 11:06 PM
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Very good idea to have others evaluate your website. After awhile we just don't really "see" it any more.  Had my assistant take a good look and was surprised at some of her ideas and comments!

Dec 01, 2008 11:14 AM
Mark Menzella
RE/Advantage - Fairfield, NJ
We build websites for REALTORS®


I will take a look at your website and give you some ideas...Mark

Dec 01, 2008 01:34 PM

I would like to ask a question. I am using point 2 agent for my site and absolutely love it. However, before I get too attached I'd like to ask if there are others who love their sites, who they're with (ultra agent, intagent, etc) and what they offer you. Thanks for any answers!

Dec 05, 2008 10:08 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker to Santa and if you have been good this year...

Dec 13, 2008 03:42 AM
Patricia Moccia
William Raveis Real Estate - Scarsdale, NY
Full Service Real Estate Associate Broker

Mark - I currently have my website through market leader.  I would like to change and saw your posting.  Can you please provide me with some imformation and pricing.  Thank you.

Jan 08, 2009 12:07 PM