The power of the website page name.

By
Real Estate Agent with The Herrigel-Kennedy Group - Portside Real Estate

In am effort to continually climb the google charts I performed this experiment and had incredible results.

Test:
See if changing the name of a page from falmouth.php to falmouth-maine-real-estate.php will effect my placement.


Prior to changing the name I placed 81 for the google search "Falmouth Maine real estate"

Implementing the change in page name, deleting the old one on my site so as not to have duplicate content (plus checkibg the google webmasters tools to see if there were any incoming links to the old page that would be effected) and then simply adding two blog posts with links to the new page www.mymaineproperty.com/falmouth-maine-real-estate.php from Active Rain and my own personal Maine real estate blog

 

Voila!  My current ranking is now 8!! thus 81 to 8!!!

This all happened in about a week, and it was not a totally controlled experiment given I did also add the 2 postings with links to the new page but I believe the title of the page played a seriously significant factor!

LESSON: Change the names but do not change too rapidly as Google may suspect something is fishy and ALSO be sure if you have a lot of pages linking to your old page that you change the links on the other pages!

All the best,

John

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Rainmaker
430,175
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Wow! That is what I would call a BIG improvement in ranking!

Betina

 

Nov 14, 2008 01:56 AM #1
Rainer
111,953
Kris Kombrink ~ The Kombrink Team
RE/MAX Excels - Chicago's Western Suburbs - Geneva, IL

Thanks for the information, John.  I have always thought this experiment would work just never got around to testing it out.

Nov 14, 2008 02:32 AM #2
Rainmaker
514,651
Mike & Kathleen Kelly
HICKORY REAL ESTATE GROUP - Hickory, NC
Hickory NC REALTORS

I have spent a lot of time changing the name of each individual page on my website to be content specific to that page.  Google now recognizes each page as it's own individual website, which improves my visibility as an expert in my geographical area beyond real estate. 

Thanks,

www.MikeKellyJr.com  

Nov 14, 2008 02:32 AM #3
Rainmaker
1,349,175
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Great tip -- thanks for sharing.

Nov 14, 2008 02:54 AM #4
Rainer
88,687
Blake Rickels
Keller Williams Realty - Knoxville, TN
"The Name Friends Recommend"

I am in the process of changing all of mine. Its kind of a head ache dealing with my web design company at agent image but its worth it. Why they dont do these things in the first place amazes me.

Nov 15, 2009 10:06 AM #5
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John Herrigel

Portland, ME - Real Estate
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