People don't want to list their home--they want to SELL it!
So take a cue from Wall Street: Do stock brokers have listings? No, they have new "offerings." Say, "Mr. Buyer, you'll enjoy seeing our new offerings!"
And say "relevant offerings" instead of "comparables" and see how quickly that's accepted by sellers!
Our thanks to Jock Barker for the above.
And our thanks to you for all your Montgomery Alabama referrals!
Thanks--we appreciate you!
Sandra -
I certainly like your idea! Now if I can figure some emotion into that idea it will probably be even more attreactive. One thing I am finding out with Expired Listings. I use to send out a more letters filled with emotion about the agent possibly not doing their job to sell the home. Then a couple of months ago decided to send letters based on statistics, my marketing campaign and the internet. I have not gotten as much attention with this letter. Even though I think it makes more sense and doesn't put the past REALTOR down.
I really like your logo. It caught my eye immediately! Have a great day and thanks for the post.
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