Home > Blogs > Frank D'Angelo > Minneapolis St. Paul Minnesota Metro Real Estate Neighborhoods mls online + RELOCATION USA EXIT Realty Minnesota Estate Sales, Google Real Estate

Salvage a Commission on a Listing You're about to Expire or Cancel

By Frank D'Angelo

Real Estate Broker/Owner with EXIT REALTY NEXUS Minneapolis & St. Paul MN 20558573

November 14, 2008 09:30 PM

Greetings,

Getting listings SOLD in this marketplace has become a listing agents nightmare. Gone are the days where sell-through ratios meant very little.

We would like to offer a solution to any local agent who is about to expire or cancel a challenging listing in the near future. By simply referring your seller to us at the end of your contract period, we will honor a 26% referral upon closing their deal and your seller doesn't have to know.
Immediately after making that referral, we always promote your marketing efforts to your current client. Our goal is to make them feel the marketplace, terms or conditions were the primary reasons their listing didn't sell and a fresh pro-active change might be their best solution. Upon signing the listing with us, you will immediately receive your 26% Referral Agreement as well as regular updates.

We want to ensure you that we will provide your client full service and they can choose among any 5 of our Marketing and Commission options. We would like to make that commitment right up front by simply directing you to one of our marketing tools that involves: bilingually scripted video and audio tours, buyer call facilitation services, exclusive property websites, directional mapping and interactive listings. More importantly, their listing will be ranked on the front page of the major search engines guaranteed!!! All our associates in our office have access to these great tools, training and EX-clusive electronic marketing strategies. Check out our EX-clusive marketing tools below.

Customer Friendly Tools

What's in a name?

Have a Great Year and please do not hesitate to call with questions.

Frank D'Angelo Broker Sheldon Berquist

EXIT Realty Executives (Minneapolis & Saint Paul MN Metro)

(763) 548 1400 (Single Number Reach)

Re-Blog

Comments(13)

Comment

Show All Comments Sort:

Marty Remo

RE/MAX Benchmark- Marty Remo-CDPE, E-Pro - Monroe, NY

HV Home Team

I have been thinking about this alot lately. It's almost better to be a clients 2nd listing broker.

Nov 14, 2008 11:09 PM

Michael Setunsky

Woodbridge, VA

Your Commercial Real Estate Link to Northern VA

Frank, I think you are on to something. Sometimes all is needed is a fresh approach and the original Lister can get a referral fee out of it. Good luck with it!

Nov 14, 2008 11:12 PM

Konnie Mac McCarthy

MacNificent Properties, LLC - Cobb Island, MD

Broker/Owner - VA & MD "Time To Get A Move On!"

This is a great idea....however in many cases I've seen selller who are not even talking to their agent by the end of the listing agreement..because they blame the agent for the home not selling, even though it's the market, and the agent has done everything they can.....someone has got to get the blame...but I think that is a brilliant idea...

Nov 15, 2008 12:46 AM

Bob & Carolin Benjamin

Benjamin Realty LLC - Gold Canyon, AZ

East Phoenix Arizona Homes

Interesting you say 26% -- that seems like an odd number -- any reason for the odd number? All the best.

Nov 15, 2008 03:04 AM

Frank D'Angelo

EXIT REALTY NEXUS Minneapolis & St. Paul MN - Coon Rapids, MN

Helping people is my business in Real Estate

Yes in MN Synergy and yes your listings in MN if any.

Nov 15, 2008 07:59 AM

Marty, Michael & Konnie. Thanks... It does work. We generate several second and third listings on each campaign. This is a perfect time to farm expired and expiring agents.

Yes the seller needs to consent and yes they'll entertain a fresh new look. The most important thing here is the listing agent alerts you in advance, you can then preview the home under the old listing to qualify it... Oh by the way, your first contact (leave your card).

Then you have the window of opportunity to get the autograph. Either via the agent headsup or referral. Either way the agent should be granted the referral. It's the right thing to do

Minneapolis MN

Nov 15, 2008 08:07 AM

Yes 26% is unusual. My wife tells me I'm a bit unusual as well :)

frank

Nov 15, 2008 08:08 AM

Jason Fleming

Jason Fleming Agency INC - Coon Rapids, MN

Frank... you are always thinking! I could see this working if they are still in close with their current agent and want a fresh start. I think everyone should check out his company.

Nov 15, 2008 08:31 AM

Jason, you're too kind. Thank you. Yes out of the box thinking works. We do several of these per quarter. This is prime time to do this. So many homes are going off the market during the holidays. Now agents can simply give me a heads up in the area and still earn a commission without their sellers even knowing.

Pretty cool win win scenario for everybody :)

Nov 15, 2008 08:38 AM

Matthew Streff CRS, e-Pro

Southwest Realty - Rio Rancho, NM

Your Big Helper in Real Estate

Great Idea. Thanks for sharing. I'm going to bring this up at our meeting tomorrow and will try this myself.

Dec 17, 2008 03:05 PM

Christopher Haas

EXIT Now Realty - Monticello, MN

This is excellent, thanks so much Frank and Sheldon!

Dec 30, 2008 07:45 AM

Angela Lefebvre-Nallick

Coldwell Banker Residental Real Estate - Milton, FL

Milton, Pace, Pensacola, 850-777-6414

Thank you for the get info. This is a great idea. Sometimes the owner's just need a new approach. Thanks for the tip.

Mar 18, 2009 03:03 AM

Christopher,

We do this once each quarter and generate several referrals and listings from this. My favorite one was one referral that translated into 8 units via relatives of that referral. :) Best wishes re: MG office.

Mar 19, 2009 08:48 PM

Salvage a Commission on a Listing You're about to Expire or Cancel

Comments(13)

Frank D'Angelo

Service Areas

Real Estate Resources

Recent Posts