Many of you know that my blogging activities on ActiveRain account for more than 1/3 of my closed business for 2008. Just 1 year ago I finally figured out that things were changing and although the concepts involved in traditional marketing still applied, the effectiveness of old-school hard-copy marketing was waning in favor of a more instant, more flexible medium: the internet.
More than a website, a blog allows consumers to find exactly the information they are looking for. It allows professionals a forum where they can share inside information, educate their audience and comment on current events affecting their industry.
Because the blogger gets to think about what they write (we hope), the blogger benefits from putting their thoughts and the things they have learned into writing. The concepts they share and discuss are less likely to be forgotten than ideas and information that is learned, but never revisited.
Well, I have had a great year on ActiveRain. I have shared a lot, and have learned a lot. My blog won a First Place 2008 Award of Excellence in Internet Marketing at the National Association of Exclusive Buyer Agents' Conference last week in Florida.
Well, I am honored and somewhat flattered. There are many things I can do to improve my blog and make the experience even better for those who visit it. Look for changes starting January 2009 and don't hesitate to come back and visit and give me feedback.
Thanks to you all!
May success rain on all of us in the coming years!
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