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why you can't afford to stop marketing

By
Services for Real Estate Pros with Boston Image Maker

A couple good articles on marketing in the November 2008 issue of Entrepreneur magazine.

 

Rich Dad Robert Kiyosaki explains why you can't afford to cut marketing costs in these tough times in Go Big or Go Home

 

A Time To Market By John Jantsch includes some good tips on creating and keeping to a marketing schedule.

John is the author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.

 

 

Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Those are all good resources you listed.  Every seasoned marketer will tell you that you need to keep marketing or when the economy turns around you will have an even tougher time getting the word out.  Continue marketing just be smart about it.

Nov 15, 2008 11:11 PM
Jenn Neumann Deer
RE/MAX Southern Shores - Surfside Beach, SC
Surfside Beach Real Estate

Thank you for posting these resources.  Marketing is a budget I do struggle with but it is very important so it needs to be done consistently.  During times when the budget is tighter, it just needs to be done more efficiently (which is helpful in the long run anyway to maximize effectiveness).  Getting more for less is always good in terms of marketing and exposure. 

Nov 15, 2008 11:51 PM
Paula Reno
Astro Realty (Buyer Agency) - Cedar Lake, IN
Broker, Owner - Cedar Lake Indiana Realtor, Astro

These are great tips, I also am ready "The New Rules of Marketing this is a great book as well. Thanks for the Post..

Nov 16, 2008 12:37 AM