I don't believe the Hype..."No One is Buying!"

So we have al these real estate agents running round talking about how "The Market is bad...no one is buying anything...Poor Me!"

I learned a long time ago from my father who had coached me into this profession that "Don't listen to what others are saying and DEFINATELY don't do what they do!" "Be different and Be a Leader...Not a follower!"

Thos words of my father hav never made more sense then they have TODAY! Reason being is if I listened to the majority of Myrtle Beach's Real Estate agents, I would tink that the world is coming to an end, not a single home has/is selling in Myrtle Beach, nor will anything sell in the near future!

One things I always do is analyze numbers. I analyze what's selling, what price points, what areas, etc. and what I have found is that there are definately enough homes in the Myrtle Beach area selling. I see it personally with the transactions that my team is doing and what other agents are doing out there. Here's the BUT... The BUT is, it's te Golden 90/10 or 80/20 (whichever you believe in). In this case, 80-90% of the homes being sold in the Myrtle Beach real estate market are being sold by 10-20% of Myrtle Beach real estate agents. So, I continue to analyze HOW & WHY?

Here's the simple answer...The others have either given up by now or don't know what they are doing. If you are a Myrtle Beach real estate agent and you don't believe me...research MLS! If you are not an agent...I'll prove it to you personally. Both through the MLS statistics and my cell phone log from this weekend alone.

Here's the SECRET! PRICE YOUR PROPERTY COMPETITIVELY! Not what the seller WANTS...Not what something sold for a year or more ago, not what YOU WANT the house to sell for.

Here's an example. I took a listing of a friend who HAD to sell but NEEDED to get as much out of it as possible as they were trying to get ahead of a possible complicated financial problem. WELL...their "potential financial problem" came sooner than expected. We dropped the price to a very competitive price and made it a "GOOD DEAL" (Read my Blog on a "GOOD DEAL"). I emailed the price out to my entire database (consisting of about 5,000 people) and within a day, my phone was ringing non-stop with people looking to make appointments to see it. That was Thursday evening. By the time the weekend came, we had 3-4 viewing appts scheduled from Fri-Sun afternoon. After the viewings, the offers couldn't come in fast enough. So I sit here Sun evening asking myself..."Is the market really that bad?" NO!

What's BAD? Either the agent, th price, the house, or a compilation of Three! People, Buyers are out there...If I'm receiving multiple CASH offers of over $150K, I have to ask myself, "How BAD is our Market?" ...Not so Bad? "Why aren't more Myrtle Beach real estate agents selling more properties?" The only thing I can think of is that they are not pricing the properties correctly and if they are...they definately aren't getting the information out to the masses! Too many people make selling real estate sound too difficult or too bad...

Remember what "VALUE" of a home means. It's what Buyers are willing to pay in TODAY's market!...Not a yr ago, not what the Sellers want, not what the agent thinks its worth...It's what Buyer's are willing to pay.

So, if your home or a listing has not sold...It's not because there aren't any Buyers out there...They just aren't willing to buy it at the price you have it listed for~!

Good Luck~