My Plastic Surgery Website

Real Estate Agent with (Ballenger Realty) 27941

My web side has had more facelifts over the past year than Cher and Joan Rivers combined. Gary Busey seems downright "au naturale" compared to my site. Like Jennifer Grey, of Dirty Dancing and Ferris Bueller's Day Off, my website this morning looks nothing like it did yesterday. And when I say "nothing," I mean nothing.

I wish I could I had saved the "before" pictures. That way I could have done a before and after feature, like the National Enquirer does with it's celebrity plastic surgery photos. Here's Michelle Pfeiffer before the knife, and here's Michelle Pfeiffer after the knife.

"Here's my website before the redo, and here's my website after the redo."

The good news about a bad website redo, though, is that it's a lot easier to fix than a bad nose job.

There is definitely a lot to be desired with my site. I have made a commitment, though, to do it myself, because for eight years I had a web company handle it. It was stagnant and boring. Every time I wanted to so much as change out a photo, which I now know takes about 3 minutes, I'd be socked with a $75 bill. And that's no exaggeration.

If I'm getting creamed for 3 minutes of labor, how in the world am I going to have a site which reflects the day to day goings on in the Beaufort, SC real estate market? It would be impossible. I'd be bankrupt by the time Water Festival rolls around.

I have also committed to driving web traffic myself. I have managed to do this with a decent amount of success over the past year, but I know there is much more work to be done.

I get a call or email every week or so from a web traffic guru who promises to put me right at the top of the search engines. I just can't get past the fact, though, that he's telling every Realtor in Beaufort the same thing, and the last time I checked, there's only one #1. By the way, I just Googled "Beaufort, SC Real Estate," which everybody seems to agree are the top search words for this area, and the first agent I found is my friend Cherimie Crane, who has blogged her way onto Page 2, which is absolutely fantastic. Cherimie has earned a little free publicity with all the Active Rain assistance she's given me in recent weeks.

A couple of years ago, a little Scotsman came through Beaufort, with his magic search engine potion, which would put one lucky Realtor at the top of the search engines. He sat right down in our office, and with his wonderful Scotch brogue gave us a very convincing demonstration, and said he had a single $2000 package to sell in Beaufort. Just one. 

I've got to admit, this little guy could sell. He was very good. There was a part of me that said the $2000 he was charging would be worth it. After all, he did give us a demo, right there in the conference room. We saw that it worked, right?

But there was another part of me, though, that pictured this fellow driving around the United States, picking up a couple of hundred checks from Realtors around the country, and then disappearing into the Scottish Highlands forever. 

I happen to know very well the agent who bought the exclusive package from the Scotsman. I have yet to see this Realtor on any of the search engines. So, thanks but  no thanks. I'll do it myself.


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Julie Chapman
DR Horton - Lakeland, FL
New Homes Sales Lakeland Florida

My husband has been learning how to work on our website for the very same reasons....great post. 

Nov 16, 2008 09:49 PM #1
Ubong Attah
Attah Realty Group - Ready Real Estate, Dallas - Plano, TX

Great post

Nov 16, 2008 10:14 PM #2
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Too many snake oil salespeople in that biz...and unfortunately...though I have learned better the hard (in the back of your head...or maybe just I) tend to give people an extra ounce of credability cuz they are members of AR...don't go there...not true...if it sounds tooo good...guess what ?

Nov 16, 2008 10:18 PM #3
Keith Strawn (Ballenger Realty) - Beaufort, SC

Thanks for all the kind words.  I don't think anyone can ever give our sites the attention we need, so why not do it ourselves? I've got a Mac, and I can do all the website work I want for $99 a year. That's hard to beat. And, as I said, if I put something up in the morning, and decide I hate it by the afternoon, I just take it down. 

Nov 17, 2008 12:38 AM #4
Chris & Maria Skrip
RE/MAX 1st Advantage - Beaufort, SC
Beaufort, Bluffton, Hilton Head, Sun City SC

Keep going, Keith!  Obviously what you are doing is working because you are very successful.  Keep blogging.....

Nov 17, 2008 01:32 AM #5

  Great blog and so true.  I think that I need to go into the website business.... that sounds like good money!  

   Now give us some more real estate info, weatherman~

I always check your site for your weather report.  it never fails to entertain.  I am still looking for today's report!

Nov 17, 2008 02:49 AM #6
Wendy Jones

I like to check your blog each day, you always manage to stay current.  I always find something new... now I know why!  

   How about a little botox too!

Nov 17, 2008 02:52 AM #7
Adam Young

  I am glad that I found your blog.  I have been having problems with my webmaster, maybe he is the problem.  I am going to look into the mac capabilities.  I will check out your website, I am curious to see your weather report!  I am in the snow today~ 

Nov 17, 2008 02:55 AM #8
Keith Strawn (Ballenger Realty) - Beaufort, SC

I appreciate the email. Great to hear from you.

Nov 17, 2008 03:28 AM #9
Cherimie Crane
Cherimie Crane & Associates - Beaufort, SC that is funny! Have a great day Keith.

Nov 17, 2008 03:34 AM #10
Jennifer Redmond


  Thanks  for giving us a laugh today.  In these tough economic times we are all getting smarter with our pennies.  

Nov 20, 2008 11:30 AM #11
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Keith Strawn
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