Every day I'm looking for ways to improve my business and make my bottom line stronger. I read, research, and constantly seek out the latest "hot marketing" tips in hopes of finding that one thing that will put me on easy street. However, most of the time I keep coming back to the simple thought that the Real Estate business is about knowing how to deal with people. I often hear people in our industry make comments that make me cringe. Recently at local Realtor Board meeting I heard the speaker say again that "Real Estate Agents" don't have a good public personification, that we are right there on the bottom of the list with "Used Car Salesmen." I don't have anything against used car sales people but why do we have to be on the bottom of a list. I don't know about you but I prefer to be at the top.
Here are five simple people tips that will help you grow and keep your business.
In my leadership seminars I always start out by saying that people will not follow someone they cannot trust. It doesn't matter what your skills or abilities are, first and foremost you must be trustworthy. As Real Estate Professionals we must be people of our word. If we tell a customer or client that we will perform certain duties or tasks, within a certain amount of time then do it, or let them know ahead of time that we need more time if we can't fulfill our promise. My friend John Maxwell used to say, "If you think you're a leader, look behind you, if no one is following you're just a person taking a walk."
The old saying is very true, "No one cares how much you know until they know how much you care. Selfish motives are not very hard to spot. Although all of us want to get paid and we like it when we do, there are still other motives that keep me in this business. I love people and I deeply enjoy helping them reach their goals and accomplish their dreams. This business lets me get up close and personal and allows me to be involved in things bigger than myself.
I saw a quote that said, "Winners do what losers won't do." Sam Walton said, "Believe in your business more than anyone else." Do the things that others won't do. Go the extra mile, even when it seems unnecessary and you will find your phone ringing for more business.
You must instill confidence in you clients. They must believe in you and your ability to get the job done. Don't bypass the training and expertise you need to do your job. Take advantage of CE classes and seminars that will make you better at what you do.
Be crystal clear in your communication. Make sure all parties are informed and understand what is going on with their transaction. And be sure to understand that being a good communicator begins with being a good listener.