Zillow. If you can't beat 'em, join 'em!

By
Real Estate Broker/Owner with Tutas Towne Realty, Inc and Garden Views Realty, LLC BK607690

So, I had a little brainstorm yesterday. After reading about the recent additions to Zillow, giving the opportunity to have a Q&A on individual properties, I thought why I can't I do this on my own blog, http://www.brokerbryant.com Why not change one of my tabs to "Listings Q&A" or something like that and then write individual posts for each of my listings incorporating RealEstateShows.com technology and prompting my Sellers to communicate with me through the comments section of the post. We could also use it for showing feedback from the Buyer and their agent.

Of course, unlike Zillow, I would have the power to delete comments if inappropriate. My site has a search engine so if someone called in on one of my listings I could just send them to my site and have them search with the address. It could even be set up password protected so communications between me and my sellers would be confidential unless we chose to make them public. If the Sellers painted or did some repairs or improvements to the property while listed we could put those in public comments along with positive showing feedback. What if a post looked something like this:

                                                                                                            341 Montgomery Dr.

 This property is Range Priced. The Seller will consider offers between $195,000 and $205,000 with $205,000 being a full price offer. This listing includes lot 1 (house) and lot 16 (rear yard) Approximately 1/2 acre fenced and landscaped. Well and barn. Country living in Poinciana! 1/2 acre(mol) lot beautifully landscaped with Oak and fruit trees. Fenced and has a 10 ft privacy hedge. Barn and covered patio area. Termite bond, family room and office plus a bonus room behind the garage. Hurricane shutters in the rear, security lock windows, ceiling fans. House and yard sits on 2 parcels with separate tax bills. Irrigation system is on a 100 ft deep well, St Augustine grass, oak trees, fruit trees, extra wide drive way. Big red barn has work shop with electric and several storage areas built in. If you want room to roam and a large private lot then this is the house for you. Act today!!

 

So, what do you think? Am I on to something here? Pros and cons?

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***I am NOT an Attorney nor do I play one on TV. Click the button below for my Bio.

The BIO for Bryant Tutas

 

 Tutas Towne Realty, Inc handles Florida real estate sales, Florida short sales, Florida strategic short sales, Florida pre-foreclosure sales, Florida foreclosures in Kissimmee Florida Short Sales, Davenport Florida Short Sales, Haines City Florida Short Sales, Poinciana Florida Short Sales, Solivita Florida Short Sales,  Orlando Florida Short Sales, Celebration Florida Short Sales, Windermere Florida Short Sales. Serving all of Polk, Osceola and Orange Counties Florida. Florida Short Sale Broker. Short Sale Florida.

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Rainer
81,840
Keith Jeppson - Salt Lake City Real Estate
Everest Realty Group - Holladay, UT

Great idea BB. Very creative. But thats just you. I hope you'll give us some feedback on the results.

Let me ask, would a single, frequently changing post be better for seo on the page than a new post for each listing? I'm not seo guru, but I don't see a new post for each listing getting any decent traffic before the property sells?

Am I off base here?

Apr 20, 2007 04:08 AM #46
Rainmaker
453,651
Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904
As always Brilliant...and the award goes to...our beloved Broker Bryant           
Apr 20, 2007 04:11 AM #47
Rainmaker
72,179
Jeff Link
Asheville, NC
"Your Asheville Real Estate Link"
Great Ideas Bryant. What are you using for your CMA'S online?
Apr 20, 2007 04:14 AM #48
Rainmaker
1,142,060
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Hi CaliGal, I was hoping you would chime in. You commenting on my posts was part of the inspiration for this idea. It really does make sense and I think it would be a great benefit to the sellers and, the buyers, I think, would love being able to see how we are justifying our pricing. Maybe it would help prevent some of the lowballing:)

Lisa, Sleep? What's that? Sleep is for rookies:)

Christine, Did you know that Turner guy is a genious?

Dan, It's really easy to do. Just hyperlinks and the ability to put in photos. I have a RSSpeices.com custom site. They're gerat and affordable.

Brian, Innovative? Me? Ok maybe.

Apr 20, 2007 04:17 AM #49
Rainmaker
1,142,060
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Jeff, My CMAs are done through my MLS MLXchange. They have great tools.

Allison, WooHoo I just got a Stewart Award:)

Keith, I'm not sure. The first thing I would think is I have way too many listings to do them all on one post. Plus it's a blog site. I want each post to have a separate comment thread. BTW I know nothing about SEO, I just write. My web sites are already ranked number 1 for just about any applicable Poinciana search.

TLW, OK I'm done and coming home(upstairs):)

 

Apr 20, 2007 04:23 AM #50
Ambassador
1,033,370
Robert and Lisa Hammerstein -201-315-8618
Keller Williams Valley Realty - Hillsdale, NJ
Bergen County NJ Real Estate
So that's why we never sleep!  I thought it was something altogether different!!  Thank goodness.......:)
Apr 20, 2007 04:41 AM #51
Rainer
51,935
Christina Ethridge
The North Idaho Dream Team powered by SKE Realty Group - Coeur d'Alene, ID
Great idea - where do you find the time to do all of this?
Apr 20, 2007 04:52 AM #52
Anonymous
Caligal

Hey BB,

Just imagine this.....a place where a buyer can go and get all the information they need to make an informed decision on buying a house...and a place where a seller can learn about the pricing in their area. Wow! I think I just described heaven!!

As a seller, I want to know that my home is priced right for the market, I want to know what is selling and for how much. I want to know how many homes have sold in the last 30 days...all the things that will help me in accepting or declining an offer on my home.

As a buyer, I want to know the same information.... So if we can have a place to gives us all that information, I am all for it!!!!

PS - Did someone look at my house yesterday??

Apr 20, 2007 05:14 AM #53
Rainmaker
1,766,241
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Bryant - I like the Price Analysis and Comments sections on your listing pages. It shows a depth of understanding of your market and makes it easy for browsers to become buyers by inviting conversation. In that respect you are way ahead of Zillow.

So the question for me becomes 'is your site generating enough traffic?' Given the quality of your blog and the SEO from the AR Team, I would say that's a YES. Sure, Zillow claims traffic in the millions, but real estate is still local, and all that matters in this case is that buyers and sellers in Poinciana are finding Broker Bryant. And once they find you, you're delivering relevant and innovative content to keep them coming back and convert them to clients.

Apr 20, 2007 06:46 AM #54
Rainmaker
1,142,060
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

John, I have not implemented this yet on my blogsite. My blogsite is still in the birthing stages but will be running in full force over the next few weeks.

CaliGal, I think my associate Veronica showed the house yesterday. She was out showing homes and had yours on her list as a standby if needed. They were looking for a little bigger yard but I thought since yours had the vinyl fencing it may work. Buyer has 2 big dogs. Great to get feedback directly from a Seller on this idea. I will be sending it over to my web master to see what we need to do to make it workable on my site. I think all the tools are there already just need to be tweaked a little. 

Christina, Real Estate is my life. It's what I do. I LOVE it! Ideas like this come to me usually when I am taking down time and sitting on the balcony overlooking the lake just thinking. Silence is very important. We are bombarded with so much information during the course of the day it's important to take an hour or so everyday and give your brain time to sort through it. At least it works for me.

 

Apr 20, 2007 07:53 AM #55
Rainer
80,957
Patrick Harfst
Realty Executives - Phoenix AZ - Gilbert, AZ

Bryant,

I am intrigued, and willing to learn. If this works, you'll tell us, right? Z-low might be a trojan horse, but maybe there is a way to ride on the inside... All aboard!

Apr 20, 2007 08:24 AM #56
Ambassador
557,018
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Okay Blog Boy...

I saw that. I voted twice. I got ya on 50/50.

You're successful because you are married to me AND you're soooooooooo Good Looking. LOL.

Dig this. Elderberry again :)

TLW...ROAR!

Apr 20, 2007 08:28 AM #57
Ambassador
557,018
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL
Giddy Up Darlin'
Apr 20, 2007 10:45 AM #58
Rainmaker
1,142,060
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Patrick, I will post an update after I have implemented the idea. 

Lisa, get some sleep tonight. Did you guys take that listing we spoke about? 

Apr 20, 2007 12:39 PM #59
Rainer
133,274
Boomer Jack Boardman & Carl McIntyre, the Codgers
Noted Curmudgeons - Saint Paul, MN

UCBB: I have attempted to view the virtual tour and I receive this message: “This show requires a newer version ofactive rain|active codgers, your active fans image Flash than you have on your computer.” I have attempted to download the “newer version” without success (several times)! Drat!

Jay

Apr 20, 2007 11:11 PM #60
Rainmaker
42,507
Judy Cicalese
William Raveis Real Estate - New Canaan, CT
Market Knowledge-Social Media Savvy 203-638-7812
BB - Great idea for your site-I can't wait to log onto AR every day to read your posts----Amazing - I sometimes don't know where to focus. I'm overloaded with ideas from everyone.  Sorry - I have to ask-RE: Range pricing - never saw it in our market until the other day and I'm just not getting it.  Listing states "Sellers will entertain offers in the range of $898,876 and $789,000" The list price is the higher price.  When I asked - Agent stated that house will probably sell in the high 7's but doesn't want the buyers in the 800 range to not see it????  I understand your range reasoning but I'm not getting this. 
Apr 21, 2007 01:06 AM #61
Rainmaker
1,142,060
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Jay, Not sure why it's not working for you. Never had that problem. I'll ask Jeff Turner.

Hi Judy, Not quite sure why they would RP a property in reverse. To me that would just create an overpriced listing.

Apr 21, 2007 01:12 AM #62
Rainmaker
387,816
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Broker Bryant,  You get it!  What you're talking about here is truly a "breakthrough moment"!  This is about not only initiating a conversation but also defining & inspiring the momentum...rather than simply waiting & hoping something happens in our marketing efforts.  I really like the idea of combining the real estate show & the CMA with opportunity for people to talk with you...including the seller!  Now, that's taking transparency to a whole new level...let's talk stratosphere!  Great Blog post.  Thanks.
Apr 21, 2007 12:18 PM #63
Rainer
271,163
David Abernathy
Waterfront Properties & Club Communities - Jupiter, FL
Palm Beach County Real Estate

I really like the idea of integrating the CMA link into your marketing !!!

 

THanks for yet another excellent idea!!

Apr 21, 2007 05:12 PM #64
Rainmaker
185,647
Irina Netchaev
Pasadena Views Real Estate Team, Inc. - Pasadena, CA
Pasadena CA Real Estate

Another great post!  Love the buttons!

Apr 22, 2007 02:06 PM #65
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Rainmaker
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