Keller Williams Business Plan - Part 1

Real Estate Agent with Nathan Grace Real Estate

In our office meeting today we talked about getting your business ready for 2009.  How many of you are going into the new year with a hope and a prayer?  How many of you have taken the time to do a complete business plan?

One of the things Keller Williams Capital Partners consults all of their real estate agents on is starting the year with a clear goal of where your going and what your business will look like when you are done. A career in real estate is a business, and those who treat it like a business will be successful.

I've decided to take you through the business plan and help you understand the need for it and the steps to take to produce your own plan for 2009.

The first section of the Millionaire Real Estate Agent business plan is to create a personal mission statement.  Your mission statement should describe

  • Who you are
  • What you do
  • Who you do this for
  • Why you do what you do

This mission statement will serve as a moral compass for your business, it will point you in the right direction for all of your decisions and when faced with a difficult one will hopefully help you choose the option that allows you to maintain the course you set out on at the beginning of the year.

So begin the process by asking yourself the following questions.  Be clear, concise, and keep it simple. 

1. Who am I?

2. What is it that I do?

3. Who is it that I intend to do it for?

4. Why do I do what I do?

Make it great and if you want to send me a copy of what you came up with I'd love to see it.  In my next post I'll be talking about the next step Keller Williams real estate agents use in creating their business plan...ORGANIZING YOUR BUSINESS!

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Kevin McGourty
Realty ONE Group - Phoenix, AZ

Good job getting a jump on planning for the coming year.

Nov 18, 2008 09:31 AM #1
Robert Schwabe
EXP Realty - Orange Park, FL
Orange Park Real Estate

Allison - I just joined Keller Williams in August. I can't beleave what i've been missing. I'll be working on my 2009 business plan next week.

Nov 18, 2008 01:34 PM #2
Allison Cummins
Nathan Grace Real Estate - Dallas, TX


I'm so glad you're getting started on your business plan.  The tools, models, and systems we get at Keller Williams is second to none.  If you take advantage of everything available you won't be able to be anything but successful.  Remember if you get hung up on your business plan talk to your team leader...that's what we're hear for!!!

Good luck and have a rockin 2009!


Nov 18, 2008 02:46 PM #3
Jeff and Lisa Sellers
The Sellers Realty Lubbock,TX - Lubbock, TX

Keller Williams has wonderful training that I miss.  We are independents now.  No matter where you work, you can all benefit from following these plans and principles. Thanks for the blog.

Nov 19, 2008 12:30 AM #4
Daniel J. Brudnok, REALTOR
Berkshire Hathaway Home Services Fox & Roach, REALTORS - Exton - PA License #RS-225179-L / Delaware License #RS-0025038 - Downingtown, PA


My partner and I have it down to tweaking....a must to succeed in 2009.

Dec 29, 2008 06:25 AM #5

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Sep 13, 2009 05:20 PM #6
Canada Business Plans

Great post! I really enjoyed reading it.


Jan 13, 2010 10:42 PM #7
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Business Planning 101 - In order to follow your Business Plan you must take the time to create it!

Nov 11, 2010 11:31 PM #8
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