Did you know that 80% of buyers shop for their new home online? That means internet pictures have to be fantastic. Here are five ways to improve your client's home’s online presence:
1. Don’t just label the pictures Photo #1, photo #2, etc. Describe the room in the picture. Point out its architectural features. Suggest uses for it. Tell which floor it is located on.
2. Make sure the room is photo ready. Get rid of cleaning supplies, kid messes, food dishes, etc. Arrange the room to look inviting. Add some accessories that go with the room and make it looked comfortable and used, and not just another room that’s there. (Hiring a professional home stager with an objective viewpoint can help here.)
3. Take pictures from an angle that shows the room’s features, not the furnishings. You aren’t selling the furniture, you are selling the room. Get the built-in shelving in the picture, from an angle that shows the room is furnished, but not just taking a photo of a wall with furniture. Show the bath’s shower or tub to show it is a full bath. All buyers know that bathrooms have toilets.
4. In the bathroom, make sure toilet seats are down, towels look fresh, and there’s no dirty laundry hanging on a hook.
5. Don’t take pictures towards a big window unless you can adjust your camera to compensate for it. The camera thinks there is too much light, and the photo comes out dark. If you have some simple photo software, you can adjust the light also.
6. The more rooms you feature, rather than showing 3-4 of the same room, the better. Buyers want to check out bedrooms and basements also before they decide to take a look in person.
Buyers are more sophisticated in their home shopping these days. Keep up with the trends and help your client's home sell quickly with great online photos.