A 60 Second Image Analysis of the Obamas’ 60 Minutes Interview

Services for Real Estate Pros with THE Image Architect

On Sunday, Steve Kroft of 60 Minutes gave an exclusive interview with First-Couple-to-be Barack and Michelle Obama. Barack Obama looked very presidential in a black suit with crisp white shirt and deep red tie. This suit combination works well because it is a flattering and authoritative look for most men. I'm also glad to see he favors slim-cut suits which look better than traditional styles for men with his build. I would like to suggest though, that a more effective suit color would be navy blue. While black definitely denotes authority, it can also be perceived as austere and unapproachable. (So it's a good thing the President-elect has such a warm and easy-going smile!) Navy blue confers the same authority as black, but with the positive element of trust. This is why police officers wear navy and not black, which might remind people of the Gestapo. When he wears navy the simultaneous contrast naturally adds more color to his face and camouflages the bit of gray he's begun to show after his historic marathon race to the White House.

Michelle beautifully illustrates this point of color in her classy navy sheath dress. She often chooses simple but elegant styles in solid colors that flatter her skin tone and light up her face. She has a high-fashion hairstyle and a bold multi-strand necklace (although she should try a larger pair of earrings to help frame her face). Her makeup is subtle, and just enough to show off her lovely smile and sparkling eyes.

As far as body language, it is a breath of fresh air to watch a political couple who are obviously very much in love with each other (note the constant hand-holding). Their style of banter is intelligent, respectful and playful as they poke fun at themselves as well as Steve Kroft. They often look one another in the eye and show they are paying attention when the other is speaking.

One last note: President-elect Obama forgot to unbutton his suit jacket while seated. (This would have prevented it from awkwardly bunching up during the interview.) As I'm sure he knows, a gentlemen always buttons his jacket when he stands, but he may unbutton it when he is seated.

Comments (3)

Miriam Bernstei
Rochester, NY

I saw it too, nicely stated.  Think he will see it? for the next time.

Nov 18, 2008 04:50 AM
John Walters
Frank Rubi Real Estate - Slidell, LA
Licensed in Louisiana

I am not really worried about his attire.  I am worried about what he will do in the next six months.  I am holding my breath.

Nov 18, 2008 05:34 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Hi Sandy

I did not see the 60 minute interview; Barack Obama is about image and has been well scripted though out his campaign. A classic marketing program.  

Good luck and success

Lou Ludwig

Nov 18, 2008 05:43 AM