Trying to carve out a niche in the CA real estate market can be tough. As a Sacramento-based property manager and broker/owner of a small company, we are constantly challenged to find ways of "standing out" in the crowd of businesses competing for Sacramento area Landlord's patronage.
One area where one can really make their mark in this industry is in customer service. While it might not always be the most profitable decision, we take the extra time with our clients to make a connection, rather than simply "sell them" on a list of goods or services. Where other companies may have marketing pitches that are scripted to take exactly 20-30 minutes, we try not to set a time limit. One client might take an hour or more, depending on the quantity or nature of their questions, and we are happy to stay the extra time it takes to make them feel valued.
I think the most important aspect of customer service is maintenance of the relationship. Our customers do not want to feel like we have forgotten about them once an escrow closes, or in our case when a lease is signed. Making the extra effort to stay in touch can be as simple as a hand-written note on the bottom of a monthly statement. In our business, we check up on all properties quarterly and send notes to our clients regarding minor issues (preventative maintenance due, gutter cleaning, weatherization, etc.).
Our goals are simple- to make each and every client feel like more than just a paycheck. In a market where everyone is more and more concerned about getting the most value for their dollar spent, it is the service-based professionals that are going to succeed, those of us that go above and beyond.
What are you doing for your clients that has them think of you and your services as vital to their success? Are you indispensable?
Investors Choice Property Management (ICPM) manages 100 single-family units with the care and diligence our Landlord clients deserve, in a manner that has them referring their friends, co-workers and family members. With over 16 years professional property management experience, our business is 95% word-of-mouth referral, we do NO Sales, and pay among the highest referral fees in the industry for management accounts. Visit our website at www.investorschoicepm.com today for more details, and find out what we mean when we say: “Experience Property Management the Way it Should Be.”
Comments(2)