With the market today, how far can we push listing syndication and is it fair to say that is now plays a major role in your Internet technology plan?
Have you seen the syndication traffic jam where your listings are getting syndicated multiple times from multiple sources and you are having trouble controlling which one gets posted?
Do you find syndication is a staple in your everyday business plan? Has it helped?
I like the idea that my listings get posted all over by way of syndication. However if my client reduces the price or anything of that nature you generally have to search the web just to find it and change the information.
My web shows great traffic from my syndication. I like it and yes every now and then I run into the listing that not done quite right.
If you maintain ownership of your listings, and have direct link backs to the web sites you post to, all you have to do is make one change and it is reflected in all the web sites you syndicate too.
The problem arises when you have virtual tour company do syndication, an MLS, etc, and then you have a mess and you probably won't receive the leads for your own lisitngs.
Most web portals will not take a duplicate listing, and they require an address.
I use listhub.net for syndication, but it also gets syndicated by some of my other associations as well, which it would be nice for a program to simply compare based on parcel #, full address, etc. so no duplicates are created.
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