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Four Aspects Needed in Selecting a Brokerage to Work With

Real Estate Broker/Owner with Real Living Real Estate Professionals

Tis the season to not only build your listing inventory (more about that later) but also when a lot of agents change companies.

Here's my synopsis of the 4 really, really, really (no really) important criteria to look for:

1. Productive, postive environment. Now's not the time to be around a bunch of agents who are hanging on the wall next to their licenses (Thanks Rossi ). You need to be with a positive group of agents who are actually doing real work.

2. Great staff support. Strong broker supported staff support can save you bunches of time and money ...find them

3. Great systems. The availability of systems for prospecting, listings, expireds, contact management etc are absolutely critical to a strong business plan. Check out who provides what and how willing they are to support their systems and you.

4. Non-competing broker. A true broker/owner can't lead 2 lives. They are either 110% there to support you and your business( e.g. they live and die for your success) or they are trying to supplement their income by competing with you for transactions. There really isn't a middle ground....although if they are selling then they will want you to believe that they still are benign ...they aren't...



Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Good thought Russ.

Nov 18, 2008 04:08 PM
Rick Huffman
Mortgage Banker - Kent, WA

Russ, very good point. I see several people moving in the lending industry as well. I would have to say this. If what you are doing in this market is working where you are, then I would have to think twice about changing companies,when not many are finding success in this market. The bottom line is that if you used to work 30 or 40 hours a week you better double it to survive. But, if you are in a negative enviorment then free yourself and move on and find the company that represents what you are talking about.



Nov 18, 2008 04:20 PM
Ross Domke
Real Living Real Estate Professionals - Redding, CA
Broker / Owner, Shasta County Real Estate

Rick, I definitely agree ..it's got to be a good business decision first ....but it's usually about commission splits etc .... the NAR study on why agents change showed that .. #1 reason was to be in a more productive, positive office.

Nov 18, 2008 04:28 PM