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Can You Sell A Home Fast and For Top Dollar, In Today's Market?

By Sandy Blanton

Real Estate Broker/Owner with Pensacola Real Estate - Team Sandy Blanton Realty, Inc.

November 19, 2008 12:37 AM

YOU BET! Just a couple days ago, we listed a home on Monticello Drive in Northeast Pensacola. Like many of our listings, this one had been listed for sale by another Agent for quite a while (319 days) before we took over. The home sold in less than 48 hours after going into contract with our team! Arguably, the greatest thing about the sale is that the home was priced at full market value!

SOLD in less than 48 hours!

How did we do it? Let's start with what we didn't do...

We didn't offer an outrageously low price that was " a steal" so that the home sold quickly.

We didn't take horrible photos or have only a half dozen or so (like many Agents do).

We didn't rely solely on the local MLS to sell the home.

We didn't overprice the home.

So what did we do within the first 48 hours?

We offered a good home in a good area at today's market value.

We marketed the home extensively to expose it in the best possible manner, to the maximum amount of potential buyers.

We took over 50 photos of the property and made them readily available to potential buyers.

We made a video tour of the property to appease to most internet savvy buyers.

We placed the home on over 50 websites.

We created a detailed description that showcased some of the property's best selling features.

We gave the home a 1-800 number with 24 hour, recorded information.

We placed a full size sign in the yard to grab potential buyers attention.

We created high quality, full color flyers and placed them in the flyer box in the property.

We emailed information about the home to our database of over 3,000 potential buyers.

Ultimately, we sold the home in less than 48 hours!

These are just a few of the strategies we use to sell homes. If your home is priced and mareketed correctly, there are buyers waiting for the opportunity to purchase your property!

If you'd like to sell your home for the most amount of money possible, in the least amount of time, and with the fewest hassles... call us at 850-479-SOLD (7653)! We'll sell your property in 6 months or we'll buy it!

For more information about Pensacola Real Estate, visit http://www.tsbrealestate.com . We are the foremost authority in Pensacola homes, real estate sales, and property management.

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Dawn Isenhower

Sibcy Cline Realtors - Milford, OH

Sandy,

Wow! I have listed a condo for $65,000 that is in great shape and I have had it listed for 3 months.

It is on over 30 websites as well as MLS with a great sign that has a number for a 24/7 recorded message. I have sent postcards to target aparments and done cold calling in the neighborhood to invite neighbors to bring a friend to an open house. I have used e-marketing to invite consumers and agents to my open houses and to alert them to the price reduction. I also have a video tour along with 15 photos on most websites. In addition, I have it featured on my personal website, with marketing materials directing people to that site.

I sell for a well-known company with a highly recognized sign. I really thought that this would be a slam dunk, but I am getting no showings. Your post has encouraged me to get out there and try again. This place should have sold long ago.

Dec 04, 2008 11:35 AM

Grace Keng

Keller Williams Realty Cupertino - Cupertino, CA

CRS, CDPE (408) 799-8887

Sandy,

Can you tell me the 50 web sites you put in? I have a listing which is like Dawn..Dropped price, virtural tour, open house, broker tour..e-marketing. I have a few showing here and there but just not enough to bring any offer.

Grace

Dec 04, 2008 05:02 PM

Tim Ludemann

Ochopee, FL

Sandy - Great informative post...I love the idea of posting to many sites, what kind of sites are you linking too?

Dec 11, 2008 03:42 AM

Anonymous

Drinking Your own Bathwater again?

Sandy,

Have you taken to drinking your own bathwater again to get so full of yourself?

I looked the listing up in MLS, so I am gonna call BS on this one.

Price Reduction sold this home, not the BS you stated.

Your pictures were no more impressive than the other agent's and in fact you posted 22 and she had 24. You did not even bother to remove the other agent's sign as it was in your photos of the property.

There was no Virtual Tour posted as you stated in your post.

The fact is, you sold the house because you listed it at $125K, while most homes in that area are selling for $135K - $150K.

Good for you, Job well done, but please save us the "I am superman" speeches...

Dec 13, 2008 11:27 AM

Sandy Blanton

Pensacola Real Estate - Team Sandy Blanton Realty, Inc. - Pensacola, FL

Pensacola Real Estate- #1 in 07null- 09null

Drinking your bathwater again:

I love the Agents who have so much courage as to at least leave their name with a post. You my friend, may want to review your facts.

1. I have the maximum number of pictures allowed on the MLS and over 40 photos on our website

http://www.TSBRealEstate.com/8117Monticello

2. The virtual tour was on youtube and the local MLS had a problem with the youtube link so it was removed.

3. I listed the home at market value and it sold at such- you may want to try doing a CMA (you might of heard of one) before claiming that the value is between 135-150. I priced this home at full market value and got it in 48 hours.

4. This was not a superman speech, just a testament to the fact that correctly priced home that are advertised correctly still sell in this market.

Agents, please have to courtesy to check your facts before you claim inaccurate information and the courage to state your name. Happy selling!

Dec 16, 2008 07:06 AM

Sandy Blanton

Pensacola Real Estate - Team Sandy Blanton Realty, Inc. - Pensacola, FL

Pensacola Real Estate- #1 in 07null- 09null

Dawn, Grace and Tim:

Thanks for the posts!

I have included a link to a flyer that has some of the over 50 sites we advertise on (I think the list outlines about 25 of the sites). As you can see from the partial list, some of the sites you have heard of and some of them are newer sites. Most of the sites are through Number1Expert and the others are through a seperate service we use called VLSHomes. VLSHomes uses some of these same sites plus another 20 (approximate).

One of the key sites (also free) is craigslist.org. We upload all of our listings to craigslist.org 2 times per week. This is one that is free and easy for any Agent to add to their advertising sites.

Get the list here: www.TSBRealEstate.com/ListWith

This tough market demands maximum exposure and a correctly priced home. When it comes to getting an offer, it all comes down to exposure and pricing. If you are not priced correctly, the home could be on every site on the web and have no offers- you would essentially be shouting to the world that you have an overpriced home for sale. I should note that extremely few homes in our area sell within 2 days- even when priced and marketed correctly so keep your chin up!

Dec 16, 2008 07:26 AM

Terri Hattaway

Real Estate and Financial Services - Ponte Vedra Beach, FL

PONTE VEDRA BEACH REAL ESTATE

Refusing to participate in the recession? Good for you. The law of attraction is far more powerful. You forgot to mention that Pensacola has one of the most beautiful beaches in the world!

Continued success. Touch the Divine in 2009!

Jan 01, 2009 03:05 PM

Anonymous

Bathwater

Sandy,

I never said I was an agent, and the fact that Dawn, Grace and Tim have not responded shows that they had done their own homework and have realized the truth.

Good for you for pricing a home to sell, superman.

Jan 30, 2009 06:37 PM

Lisa Coates

Level Ten Construction Consultants - Halifax, NS

Residential Home Sales Specialist

I've do Most of what Sandy advertises and to be honest sometimes the homes don't sell for whatever reason. Perhaps it's a condo that the complex isn't FHA approved or it could be a house surrounded by foreclosures and short sales that it can't compete with...just those 2 reasons can make the difference in salable or not. Without mentioning if the seller can afford to give away the property.

Jan 26, 2011 10:54 AM