The Top Three Tips to Become a Blog Originator and Build Your Brand Identity Online
Is blogging dead? This is the question that seems to resurface every time a micro-blogging platform gains more visibility, new features, and higher traction. To me it is like a comparison between a quick bite to eat and a great home cooked meal or an elegant dinner with fireside dining.
Sometimes I need information and conversation that is quick and fast, other times I might want to opine and banter back and forth soaking up the prose along the way and digesting an idea to let it permeate my thought patterns and hopefully create something great as a result.
....Or just be satisfied with a belly full of good conversation among people I respect.
What might just be dead, though, is the regurgitation of tired topics. As bloggers we need to create content that matters to our readers. As business bloggers we have the tools at our disposal to see what is relevant to our readers and write about new topics and old topics with a brand new bent.
Blogging for business is about establishing your brand, your presence, and your authority on a topic and owning it in your own unique way.
Blogging for business is one of the greatest tools available for real estate professionals to brand their business online.
Here are the Top Three Ways to Become a Blog Originator and Build Your Brand Identity Online
Create a theme focused blog
Create a theme for your blog and stick to it. Start tracking categories on your blog so you can be mindful of the topics you are blogging about and if those topics are staying consistent with your blog's theme or if they are starting to run off track. It's easy to meander on your blog and if you do this consistently you are shooting your brand in your foot and run the risk of losing readership and business in the process.
Need help finding a theme? Use this blogging workbook designed to help real estate professionals decide on a focus for their real estate blogs and create a strategy for blogging and micro-blogging.
Develop your Blogging Voice
The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand.
~ Larry Webber
Content is big business online. How do you create and maintain originality while still remaining a water fountain of information that your readers thirst for and pass on to their friends and family? The answer is to develop your blogging voice. You can do this by working on traditional writing exercises that will help tone and strengthen your blogging muscles and allow you to feel more at ease letting your personality seep through your blog prose. Here are 36 resources to create blog content that blossoms online.
Developing your writing skills will allow your blogging voice to seep through your blog posts and up the emotional value in your real estate blog posts.
Use and Protect Your Blog's Property Wisely
Once you have developed a readership and gained traction in the blogosphere for your nich
e market make sure to use and protect your blog property wisely. There are many widgets and applications designed to make blogging easier and at the same time pull your readership to those companies internet property and away from yours.
You will also find that if you make a big impact online by working your blog with dedication there will be other professionals eager to have you open up your blog to their services and products. Choose your affiliations wisely and keep your reader's needs in mind FIRST before you recommend other professionals products or services whether it be in a blog post or by an ad on your blog.
Your association by link, blog prose, widget, or ad will be attached to your brand and your name for all to see.
Consider your blog as a primary Internet storefrontto showcase your products, services, and unique selling proposition BEFORE considering outside resources for your readership.
Consider all these components of your blog as branding opportunities,
- Blog Header
- Call to Action in the Footers
- Blog Post Headlines
- Blog prose in each post
- Outbound links
- Interlinking
- Tags
- Photos
- Images
- Blog Margin/Side Bar
- Groups you join to Promote Blog Posts in a Community
- Name of Your Blog
- Blog Post Topics
- Blog Archives
- Blog Categories
- Alt Tags
Don't miss another opportunity to build your brand identity online through your blog. Use the top three tips and become a blog originator.
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Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals.
If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.
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