Marketing a Commercial Real Estate Book & THE BOOKWORM MEME

Reblogger Cheryl Willis
Real Estate Agent with RE/MAX Solutions- OZARK MISSOURI

Thanks so much for tagging me.  I am thrilled that you think I can read much less have a book in my home.  If I pick something from the office it will be real estate related (boring!)

The grand-kids have a play room next to the office so there will be a bit of Dr. Seuss in there (not 57 pgs worth)

The Bible is near the bed (in case the kids wonder why I keep shouting Oh God, I'm .... ) just kidding

Kitchen has the cookbooks, original editions, unopened if you believe the hubby

Sewing Room, quilt books and mags.

I was going to grab a book out of the bathroom and play this game this morning.  Without cheating, I bet is is a Reader's Digest 2008.   Instead I decided to kill a couple of birds with one stone and do the MEME along with a re-blog.  First the rules for the MEME- and I challenge ALL the members of my favorite group that have not been tagged yet-  you know who you are!


  1. Grab the nearest book  *The one book that this can not be is the Bible*
  2. Open the book to page 56
  3. Find the fifth sentence
  4. Post the text of the next two to five sentences
  5. Don't dig for your favorite book, the cool book or the intellectual one. Pick the Closest
  6. Tag five people to do the same

AND NOW FOR THE RE-BLOG-  it is a book, I have NOT read it yet,  someone please turn to pg 56 and comment on the fifth sentence so I can get credit for trying to follow the rules.  I got a message that Carolyn was calling for a re-blog hijacking- I am all in for sharing the attention.  Josef, here's to your successful book launch-  We look forward to getting to play with you in the RAIN.-  be good  cheryl


Original content by Josef Katz

If you look at the post I reblogged yesterday you can see we launched a new book. C Tann-Starr took the initiative to share the info with the AR community (thanks again).  Today (and I probably should have done this a few days ago...) I wanted to share some of the behind the scenes info on our book marketing effort and ask for your help.

Blog ImageI have participated in a number of book launches over the years. But this one is shaping up to be different. When we checked the Amazon ranking for Commercial Real Estate 101a week or two ago the book was ranked #335,105 overall.  Not very high but the book was not available for shipping. Today is a different story thanks to our marketing efforts.

Our goal is to get the book to #1 overall but at a minimum to #1 in Business and Investing and the Real Estate categories.  The second goal has since been accomplished.

So how are we going to hit #1 without spending any money on media?

There are two main efforts. The first is a very direct approach to our clients and customers offering them bonus material for helping us out.  Feel free to check out the promotion for Commercial Real Estate if you have an interest.

The second is to try and maintain our rankings and sales volumes by utilizing PR, social media, and networking. 

So what does this all mean to you? Why should I care?

OK I'll get to the point.  We are looking for some people to help spread the word via social media and networking.  If you are interested in helping us out and learning more about our marketing efforts or you are just interested in having some fun then we can talk about the following:

  • Inside scoop on our marketing plan
  • Content for a blog post
  • A gift from Trump U. (to be discussed offline - sorry I can't give everything away...)
  • Bragging rights to say you worked with me… (OK Trump University)
  • and most importantly my/our gratitude for your help…

If you are interested in playing along leave me a comment or send me an email.

I will be Twittering sales rank info during the day and week to keep folks updated on our progress.  Feel free to follow or join us and tag your postings #CRE101 so we can find you in our searches.  I will share some results once the effort is completed.

So do you want to help us out?




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Valerie Osterhoudt
Johnson Real Estate, Inc. - Cromwell, CT
ABR, Cromwell, CT Real Estate ~ 860.883.8889

Cheryl... I just got this MEME today too.  Man this travels fast.  Great job.

valerie osterhoudt

Nov 19, 2008 10:42 AM #1
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Thanks for the reblog.  I was tagged for this MeMe too.


Nov 19, 2008 12:22 PM #2
Rich Dansereau
Positive Real Estate Professionals - Knoxville, TN

This is hysterical! I cam here by way of Deborah Pearce. I sound a photo I thought you might like...

Nov 19, 2008 12:41 PM #3
Cheryl Willis
RE/MAX Solutions- OZARK MISSOURI - Mount Vernon, MO
MO Broker - Mt Vernon, Monett, Aurora, Barry & Law

Val- always good to hear from you!

Josef- hope you get a little google attention from this, tell the Donald hello from Missouri!

Rich- thanks for adding me as an associate- I hope I have something worthy to bring to the discussion.  I am getting ready to start working a few investment type projects so  keep an eye out for when I get the go ahead, love knowing who has $$.  be good  cheryl

Nov 19, 2008 12:51 PM #4
Steve Mattison
Canyon de Chelly National Mo, AZ
Vietnam Veteran

Cheryl, assume the move went well and you are in Ozark now?

Nov 20, 2008 03:39 PM #6
Cheryl Willis
RE/MAX Solutions- OZARK MISSOURI - Mount Vernon, MO
MO Broker - Mt Vernon, Monett, Aurora, Barry & Law

Steve, the Ozark office holds my lisc.  I am working the same areas as before, most of my clients are tech savvy so it has been a good move for me.  I am trying to get a schedule where I run to Ozark a couple times a week to check in and meet and greet the other agents.  Give me a call sometime and we can gab.  be good  cw 

I have several land listings that you may have clients for, working on price reductions today.

Nov 21, 2008 05:40 AM #7
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Cheryl Willis

MO Broker - Mt Vernon, Monett, Aurora, Barry & Law
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