Realtor.com Makeover

By
Services for Real Estate Pros with RealSupport Inc.

An oldie, but a goodie, Realtor.com has undergone some pretty extensive updates in the past few weeks. A whole new look is part of the update, but the real question is, how will this update affect you?

So far, we at RealSupport have only run into two major changes in how we enter our clients listings into Realtor.com:

1.) Two Headlines vs. One Headline...
REALTOR.com now allows you to add two headlines to each of your listings. The headlines rotate every 20 seconds or so. Take this as an additional opportunity to boast about you and your property. We suggest using one "tagline" headline about the property and one "contact" headline with your contact information.

For example, the two headlines would read:
a.) "Fabulous Custom Lakefront Home" AND
b.) "Contact Dianne at 888-888-8888 for More Info!"

2.) Scrolling Text is Now a Special Message From You...
REALTOR.com is no longer offering the scrolling text option. This has been replaced with a "Special Message" from you. The "Special Message" displays next to your agent photo and states a Special Message from ____.

We suggest using this as an opportunity to brag about some of your accomplishments, talk about your specialities and again, give out your contact information.

For example - "Contact Us Today, New Bern's Golf & Waterfront Specialists. Tour New Bern and Homes at www.NewBernHomes.com!"

If you have any questions about utilizing your Realtor.com account to the fullest, do not hestitate to contact RealSupport!

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Rainer
6,456
GENEIE MCINTOSH
EQUITY UTAH- SOLID - Heber City, UT

Great post, some great ideas on how to utilize our new Realtor.com. Not to many realtors take the time to update their personal info either. We should all keep up on this.

Nov 19, 2008 08:48 AM #1
Rainmaker
429,239
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

I will have to check it out. THanks!

Nov 19, 2008 09:02 AM #2
Rainmaker
429,239
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

I will have to check it out. THanks!

Nov 19, 2008 09:02 AM #3
Ambassador
296,725
David M. Childress
Howard Hanna Real Estate Services - Akron, OH
I would love to be your RealtorĀ® in Akron Ohio!

Sorry, but Realtor.com is not somewhere I want to invest my hard earned money, There was no return in it for me and the rates multiplied year after year to become obnoxious for the return. There are several good posts on AR that discuss this all in detail.

Nov 19, 2008 09:14 AM #4
Rainer
58,703
Cindy Leiterman
Resource One Realty, LLC - Green Bay, WI
Green Bay, WI

Thank you for the updates.  It's good information.

Take care.

Nov 19, 2008 09:15 AM #5
Rainmaker
329,945
Dinah Lee Griffey
Windermere Peninsula Properties - Allyn, WA
Managing Broker Windermere Peninsula Properties

I am going to go check it out. I think it needed some changes-Dinah Lee

Nov 19, 2008 09:24 AM #6
Rainmaker
266,203
Angela Lawrence
Noble Merit Real Estate Services - Winston-Salem, NC
Broker/Owner

I agree with David, too much money for little return.

Nov 19, 2008 09:27 AM #7
Rainmaker
132,636
Marty and Laurie Gale
Utah Realty - South Jordan, UT
Utah Realty | 801-205-3500 | UtahRealtyPlace.com

I subscribe to realtor.com for my Listing exposure. But sometimes I wonder if it is worth it.

May 14, 2010 03:18 AM #8
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Rainmaker
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