"Denial ain't just a river in Egypt."
•- Mark Twain
With today's changing market, the traditional broker model is bankrupt. Denying it doesn't make it less of a fact. Just in Nashville alone, 4 major agencies have either shut down or consolidated from multiple offices to just one within the past week.
Why? Because our industry has changed forever and the traditional broker model is refusing to admit it. The consumer has driven this change and the real estate agent must respond or die.
The market data that used to be the linchpin of our job security is now broadcast all over the internet, free and available for anyone to obtain. Even the legal forms we use are available online for minimal cost. All of this has had a HUGE negative impact on your value in the consumer's eyes. Without a studied response, we are in serious danger of becoming irrelevant.
So what do you do? Adapt and modify. Change your marketing, change your offering, change the public's impression of YOU. Disassemble the parts of the real estate process, focusing your marketing on those portions that are still in demand and killing out those that are not. In other words, you must give the consumer what the consumer wants. Or face the consequences.
Yet in this changing environment, the traditional broker model handcuffs you to antiquated business practices. You can't alter your offering, you can't adjust your commission, you can't really even change your marketing approach without asking your broker first.
You can't, you can't, you can't...adapt and modify without broker approval. And what is the broker most concerned with? Covering his overhead. Too much brick and mortar sets the bar too high and forces brokers into decisions that hurt YOU.
So you push back, demanding more "stuff" for the restraints placed on you and the portion of income the broker demands from you.
Yet in this back and forth, how does the consumer win? While we are fighting amongst ourselves, the companies that ARE focused on giving the consumer what they want are gaining serious ground. That ground used to be our exclusive domain, but we took our eye off the ball. The next day Zillow was born. Ouch!
The only way to combat this encroachment of territory is to regain your focus on the consumer. Yet the only way to truly refocus on the consumer is to free yourself from the antiquated, limiting beliefs perpetuated by the traditional broker model. You MUST have the freedom to respond to the consumer, to react to the marketplace, just like every other independent business person in the history of this country. And you cannot do that under the traditional broker model.
Benchmark Realty passionately believes that your business is YOUR business. We believe that you, as the owner of YOUR own business, should have the freedom to adapt and modify YOUR business plan as YOUR market demands. We believe that the primary key to success is YOU, not the broker's overhead.
We offer 100% commission with no franchise fees, no desk fees, no broker splits and as much autonomy as you want. Our award winning broker is here to advise and mentor as you need but we do not constrict your growth by demanding unnecessary meetings or unnecessary payments.
It's YOUR business! Invest in it, grow it, earn from it. And we all win in the process.