What do You Say When You have NOTHING to Say?

Real Estate Agent with Solutions Real Estate CA DRE #01490977

The social media network is a fascinating world.

If you have been there for a while, you know this. For new folks, well, the discovery road is an interesting one. The rules are pretty much unwritten and still evolving, the places to play are numerous, how one goes about it is not always intuitive (Twitter being a case in point), and the value, short of adding to your list of contacts and having a list of profiles, user IDs and password to remember, is not immediately apparent. It is not, mind you, simply about being Poked or throwing sheep on Facebook, or earning Kharma on Plurk.

That being said, despite the blossoming popularity of social media, some folks simply don't bother getting involved either because they don't get it, are afraid to take plunge, or see no reason to. That's too bad.

Twitter is particularly intriguing, with lots of Tweeples/Twitterers/Tweeters tweeting about whatever strikes their fancy or that somehow has meaning, no matter how obscure or irrelevant. You will see tweets about anything, some of which may be of no interest to you. Or perhaps the more trivial or off the wall the better. There are endless things to talk about, report on, or share, seemingly.

Link to Twitter

But I wonder, what do you say when you have nothing to say? Is that even possible given the nature of Twitterland.

~ Is it better to say nothing?

~ Say that you have nothing to say?

~ Make up something to say?

~ Ramble on about something you think no one probably cares about anyhow?

~ Or not worry about it at all.

Does it matter anyway 

Well, it could.

Who is that client?There are lots of reasons to be on Twitter, and depending on yours, this is not as nonsensical a question as it may first appear.

If you are only concerned about yourself, or sharing only what interests you, then it likely doesn't matter what you say, how you say it, or even why. If you have nothing to say you can say it anyway and not worry. Why should you even care?

A beneficial reason to be on Twitter, in case it hasn't occurred to you or you simply aren't yet in the know (trust me, there are many), is to build relationships...with folks who are there now of course, those who will be there, and from your real estate business perspective, those yet-unknown potential clients who may emerge from the social media world from unexpected places or through other relationships already created. We often do not know where a client is going to come from in our off-line reality, and the same is true in the social media world, perhaps even more so. And unlike AR, many Twitterers are not RE folks.

With that in mind, having nothing to say does not help your cause. And in our real estate world, and as a REALTOR, the likelihood of having nothing to say is, well, like the sun not rising.

Have nothing to say? Consider these micro-blogs for starters (remember, Tweets are 140 characters or less, so those of you who appreicate brevity will rejoice; the yappers will, well. will need to adjust):

  • Local market updates
  • MLS highlights
  • Short ditty on a great REO you just saw
  • Details on recent home sale in your community
  • Links to real estate tips, mortgage info, etc.
  • Community pics
  • Local events, restaurants, tourist stuff, recreation
  • Updates on local ordinances and regulations
  • What's going on with the wildfires and other newsworthy stuff

As with our blog posts, the do's and do nots are pretty much the same - skip the vulgarity and rudeness, don't self promote (seems like you can do that a bit more on Twitter), be interesting, consider what folks might want to know and hear about, and remember that what you say CAN be found in Google.

Need to know more? Well, a recent article sheds some light on why sellers and buyers should be in the social media world and how they might benefit. Read it and you, too, will have some ideas on how to reach out to them.

Want to learn more yourself? Read this re-blog for opportunities to learn more.

Also, check out what the Social Media Handyman has to say.



This entry hasn't been re-blogged:

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jeff dowler

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Midori Miller
Talk 2 Midori, LLC - Daytona Beach, FL
Online Marketing For Real Estate Professionals

Jeff-sometime I just like to lurk on twitter and find out what is happening in the rest of the world..lately though I have to admit...I am loving facebook!  I sent a rental customer who was a long time friend..to agent in their area!  To me that was awesome.

Nov 19, 2008 02:29 PM #1
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

See, you haven't met me in person or you'd know, I'm never at a loss for words. HAHAA! And, most of the those applications have the "What are you doing right now?" section. That's always an easy way to find something to say.

Nov 19, 2008 02:39 PM #2
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Hi Jeff, I will admit that all this is totally overwhelming.I really did want to take the course you referred to but ended taking a different course on REO's. I either just type too slow or otherwise have too much to do and learn these days.

There are so many links and cross links that hours and hours pass and I still haven't accomplished anything ( at least as far as earning a living ). I guess some of us ( me at least ) don't have all the best aspects this down as yet and looks like some of us ( me at least) will be trailing the rest of you.

I am constantly wanting to make it a priority but paying the mortgage and eating seem to just jump right up there and grab my attention first.

I guess I need two of me and who knows , with the advanced stem cell research, that might soon be possible. God help the world if there was two of me. It would be brutal.

Nov 19, 2008 02:55 PM #3
Mara Hawks
First Realty Auburn - Auburn, AL
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL

This is nicely done, Jeff...I saw your note that you were working on this...I, too, think it's great for the relationships.

Nov 19, 2008 03:27 PM #4
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

Ha... what you say can be found on Google!! Oh no!!  Nice to see you tweeting early this morning.

Nov 19, 2008 07:56 PM #5
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland


I can't identify with the premise of this post.


Nov 19, 2008 09:43 PM #6
Neal Bloom
Brokered by eXp Realty LLC - Weston, FL
Realtor CRS-Weston FL Real Estate
Jeff, I have used twitter before but I still dont see any benefit using it...who really cares what I'm doing...although some of my relatives seem to have a comment to make when they want to worry about what I'm doing instead of worrying about what they are doing....I've got too many place to keep up with:) They should come out with the keep your family posted twitter...this way they can monitor everything I'm doing and give me their opinions everyday:)
Nov 19, 2008 11:52 PM #7
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699

Jeff, sounds like I need to twitter more. Thanks for the push. Maybe with my new storm that I'm getting today it will make it easier to do just that.

Nov 20, 2008 11:41 PM #8
Tim Ludemann
Ochopee, FL


I have heard a lot about this Tweeter place...I will defiantly check it out...

Nov 21, 2008 03:53 AM #9
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Nuttin' honey.

Nov 21, 2008 04:25 AM #10
Janna Scharf
Keller Williams Realty Coeur d'Alene - Coeur d'Alene, ID
Coeur d'Alene Idaho Real Estate Expert

Silence is golden.  Short and sweet?  Profound!  How about a motivational quote or pearl of wisdom.  the less you "talk", the more you're paid attention to when you do!

Nov 23, 2008 02:06 AM #12
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

good tips and perspective for one who's still trying to understand twitter! \:

Nov 26, 2008 04:00 PM #13
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

I like the fact that Silence is Golden...


Jan 11, 2013 03:49 AM #14
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Jeff Dowler, CRS

The Southern California Relocation Dude
What's my Carlsbad CA Area Home Worth??
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