Earlier this week I outlined the Auto Body Specialties project I am working on. My goal is to help a poorly optimized website get found.
So far, I have created a couple of wordpress blogs and have started bloging about the business. I am including posts about the services and vendors who they use, and linking to the vendors websites in the blog roll. I am using as wide a range of keywords in the text of the post to make sure the blog comes up in as wide a variaty of searches as possible. Each post has the usual terms you would expect; collision repair, auto body shop, restoration, insurance, and auto insurance. Where I am seeing some success is in the off terms such as Van, SUV, ATV, RV. It is easier to come up high in page rankings for SUV than it is for car or auto.
Bloging about the insurance companies is going to be good as well. There have only been two post about insurance, but the Auto Body Specialties blog is showing up on page 1 when you type in the search terms State Farm SUV Claim Lafayette.
Today I am signing them up for a Twitter, Facebook, and LinkedIn account. I want to see how we do with those. On December 1st. I will add some additional social sites and measure the results.
Check out the Auto Body Specialties blog and let me know if you have any other ideas on topics to help create a long tail.
Auto Body Specialties is Lafayette's premiere collision repair center for cars, trucks, SUV's Van's RV's and ATV's.
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