I find that we tend to do one or two things really well while neglecting several other potential sources of business. Maybe we fall into a rut or maybe the workload of multi-marketing seems stressful. The systems that we put into place will determine the long-term success of our businesses.
I have found that face-to-face networking events or groups are very productive. I am a member of BNI and have recently become President of a local chapter. The networking opportunities in this structured organization are numerous. As a commercial broker, I get to meet several small business owners weekly. As a residential broker, I receive referrals directly from other professionals.
I cannot understate the importance of networking. If you do not go to Chamber functions, please start. If you can find a local BNI chapter, please visit / join. If you are into ToastMasters, Rotary, Kiwanis, or whatever, make the most of it and get active. Are you politically minded? Join the local Republican or Democratic or whatever party group. Though we go to church for higher reasons, it can also be a great place to network and get business.
So, here is what I recommend as the best use of your time:
I. Network every day, every week, every month
II. Network more in new places with new people
III. Send follow up cards (handwritten) and an email to everyone you meet
If you will make this practice a discipline in your life, I can assure you that you will make more money.