I posted this earlier today and it really slipped through the queue quickly. I'm not sure if anyone gets a chance to read a blog that isn't featured, or professional. My blog only goes into the "all" tab and I'm not sure who, if anyone, saw it.
I really believed that this blog would receive some comments, and am actually looking for feedback. Maybe I'm wrong, and it's just not interesting, but time will tell.
Repost:
Ever feel like those advertising dollars are going to waste? Are people prepared to purchase your product or to contact you to take the looking at homes after reading the first 6 pages of doom and gloom? How about listing your home for sale in a market where nothing is moving, prices are plummeting and you would have to be completely off-balance to do so?
I do understand that some of these statements are true in some parts of North America, but the media is painting with a pretty broad stroke when reporting on current market trends and financial situations. By the time a consumer gets through 6-8 pages of bad news, why would the look at the flyers in the middle, an advertisement for new appliances, or the real estate section.
Our local paper gets an estimated $12,000 a week from local realtors, and I would imagine that few people are looking at their ads with true ambition by the time they get to them. In chatting with a local realtor, there seems to be a movement towards pulling realtor ads from the local papers in an effort to foster more responsible reporting from the media.
I personally do not do a whole lot of advertising in the local newspaper, but have recently listed an ad for my home-buyer's seminar. After much thought, I am not sure that I don't regret this. I am not sure who will be looking for a home by the time they get to my ad.
I would appreciate any thoughts or comments on this concept, and would like to see if people think it would work in other markets, or if we are just stuck with the reporting we have, because the media is just too strong.
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