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Twitter. Commence Launch Sequence in 3 . . . 2 . . . 1

By
Title Insurance with John Bethell Title Company, Inc.

"Huh?" Huh?

Deer in the headlights look. "Why would I want to do that?!?" "That's the silliest thing I've ever heard." A slight tilt of the head followed by a slowly uttered and cautious ". . . right."

If you've ever tried to sell someone on joining Twitter, you've probably encounter one or more of these reactions. What are you doing to get past them, close the deal, and get a friend or associate to sign up and begin launching your network?

The adult population here in Bloomington is in the early adopter stages of social media. A few professionals are on LinkedIn but mostly as a place to park their resume. Recently, Facebook is coming on strong within the real estate community. Most of the local Peeps though are either IT professionals or Indiana University students in the Informatics Department.

I'm enjoying Twitter even though I've few Bloomington based followers. Until a local network blossoms though, Twitter will be primarily recreational. I know it will take off eventually. I want to help hurry it along.

This minimum user environment is not unique, I'm sure. I'd like to hear from Active Rainers whose networks are now past this incubation phase. How did it happen? Was there a trigger for getting people over the hump, signed up and tweeting?

When I talk with friends and clients it's no different than any other sales problem. Identify the objection and remove it. Well the objection seems to be either it's silly or there's no one I know using it or what a waste of time.

Twitter?

 

 

Sharing my vision of the potential of Twitter is often met with a blank stare and a ". . . yeah . . . let me get back to you on that."

  

 

 

LaunchingWhat is the catalyst that launched your network? What is that one benefit that turned a prospect into a Peep?

 

Thank you for sharing.

And if you want to follow me, that's OK too! http://twitter.com/johnbethell

 

 

 

Images purchased http://www.123rf.com/

Comments(5)

Margaret Mitchell
Coldwell Banker Yorke Realty - York, ME
Seacoast Maine & NH Real Estate

Hi John - Well, I m learning to enjoy Twitter mosty for updates from my AR friends.  I am also meeting some poker buddies.  Don't know if it will lead to business opportunity yet but what the heck, it's fun.

Nov 20, 2008 11:00 PM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

I would like to be able to tell you, but my network has not really taken off as yet.  I am on Facebook, AR, LinkedIn, and recently joined Twitter, but haven't mastered how to get people to join to form a network.

Nov 23, 2008 08:39 AM
John Bethell
John Bethell Title Company, Inc. - Bloomington, IN

Margaret: I think its a blast, too. Even more so if I can get more friends and clients involved.

Troy: How to make all the various platforms work for you is the real challenge, I think.

Nov 25, 2008 07:01 AM
Jeff&Grace Safrin
F.C.Tucker 1st Team Real Estate - Valparaiso, IN
SpousesSellingHousesTM

No leads from Twitter yet here John - but we do like that our listings get posted there = more exposure :)

linked in gives me more email referrals and contacts than twitter by far - but it's a more professional forum vs. social,  we are not of facebook (yet) so I cant say.

To us - real estate is still best experienced as a contact sport!

Sincerely,

Grace

Nov 25, 2008 08:02 AM
Anonymous
Veruca
How could any of this be betetr stated? It couldn't.
Aug 24, 2011 10:43 PM
#5