A "Call to Action" doesn't require 1,000 words. It only requires a few chosen words. Like the art of a Picasso painting is only done with a few brush strokes.....you can paint a picture and create an impact with just a few well chosen words.
Promote your niche market by making your message short, impactful and easy to remember. GREAT HOMES SOLD CHEAP! This certainly makes a statement that's hard to miss and difficult to forget....but perhaps a bit too general for a niche marketer. How about... AFFORDABLE FORECLOSURES.... or.. YOUR SPECIAL NEEDS REALTOR You may be able to come up with better impact lines that address your individual avenue of expertise.
At one time there was a contractor in Detroit known as "Mr. Belvedere." Long time Michigan residents will know of whom I speak. His famous line was, WE DO GOOD WORK! I haven't heard of Mr. Belvedere for 20 years....but that single line is still engrained in everyone's memory....along with a silly little low budget jingle that was likely recorded in someone's garage. There's probably a business personality in your city as well who uses a four word impact line over and over again in his promotion.
What's the value of this you ask? The value is impact... The value is ongoing slogan association... Which is all part of branding... Which is all part of creating a lasting memorable impression in the minds of the buying public.. Which is all about bringing more business to you through synonymous connection. WE DO GOOD WORK (as an example) is your impact line....your attention grabber.
You then have to add your contact info. Try to obtain a phone number that's easy to remember....or makes a statement. Example: 555 234-7000. or 555 GET-LAND etc.. As for your website URL...the shorter the better. www.YourName.com This will help brand your name and it's a transferable URL in case you change companies. Perhaps you may prefer www.SuzyTheRealtor.com It's short, sweet, easy to remember and tells the story. At all cost avoid long URL's... Example: www.JohnAndJaneRealEstateAgency.com Be sure to own your own domain name rather than piggy backing onto your company URL.
One more thing... Make use of lower and upper case letters in your website address. Capitalize the first letter of each word. The web is upper and lower case sensitive. This will make your URL easier to read. Example.. www.TailGateTags.com
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Thanks. Sincerely, David
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