When Petersburg VA real estate agent Mike May came to me for a custom Point2Agent site design, he was working on reactivating his real estate business after having spent several years focusing on his investment properties. Mike wanted his site design to encompass his use of "Amayzing" in various taglines, such as "Amayzing Homes" and "Amayzing Results". He also wanted a site that would be appropriate for his children to use if they decide to join his real estate business.
I worked up several design concepts to "pay off" his "Amayzing" taglines, including an Indiana Jones theme, a circus theme, and a fortuneteller theme. I especially had fun with the fortuneteller theme, so I was thrilled when Mike (as well as his family) chose it for his new site. I also created a new logo for Mike, as well as letterhead, envelope and business card designs.
Mike has done an exceptional job with both writing his own content for his site as well as working with my copywriters to create more content. Before we moved his domain from his old TopProducer site to his new Point2Agent site, he had been averaging about 2-3 visitors per day. Since launch of his new site in August, 2008, his traffic has climbed to 20-30 visitor per day. And thanks to some nicely optimized landing pages with custom content, Mike's site has achieved page 1 position in Google search results for a variety of keyphrases, such as "Lake Chesdin real estate" and "Petersburg VA historic homes" while attracting buyer interest for both these niches.
Originally I was concerned that the fortuneteller theme might be too much for Mike's conservative Virginia audience, but low home page bounce rates have eased those fears. Instead, Mike's "amayzing" new site seems to evoke lots of smiles and chuckles. And hey! In today's real estate market, any excuse for a smile will do, right? So, if you need a smile today, visit Mike's site at MikeMay.com.
Web site design © Suzanne Stephens 2008
