Special offer

Barter To Advertise And Thrive In This New Market

By
Real Estate Broker/Owner with Lizette Realty - Richmond KY 205403

I have something to sell.

You have something I want.

You want what I have.

It's a deal!

I Love Kentucky News!

For almost 5 years, I have published a newsletter. I LOVE KENTUCKY NEWS!

It has really taken off this year, because I expanded into iContact to publish. Now it's connected though my websites and blogs.

More and more people read it and forward it on. Thousands read my email newsletter each week.

I decided to sell ads and design the link buttons for businesses I would approve of to be in the newsletter.

For Paws Unleashed     Cgreen

With our economy going into recession, we all have to do what we have to to survive.

We still have to keep our name out there and advertise so clients don't forget us. Every business is like that.

So....I sold some ads, then I came across a few businesses that would like to participate, but have something I wanted. Most were services I already used.

We worked out a trade. Barter.

A few, I traded for were home security, professional lawn care, air time on a radio show and a fabulous vacation in a chalet! I'm thrilled!

Value for value it was an even trade.

I have other businesses in mind I want to talk with. If only my bank would advertise and pay my mortgage! That one may not work.

In some of the trades I designed a link to my blog from their websites:Lizette's Blog

It's exciting to see this help those people get clients that they would not have reached. As more and more subscribers read my newsletter and blogs it all grows as we pay it forward to help each other. I can reach their clients as they forward on the newsletter and they can connect with mine.

We might be in a recession, but our world is getting better because we can all still stay in business and thrive.

We are actually getting business and gaining new clients through my newsletter! Cool!

A website for other services to barter is Barter.net

   Lizette Realty Lizette Fitzpatrick 

Lizette FitzpatrickPrincipal Broker at Lizette Realty.

#1 featured Kentucky Realtor on Activerain.com and Localism.com.

Publisher/Author for the only Central Kentucky email newsletter on local real estate listings and sold properties, Kentucky relocation, local events, homeowner information and fun!

For more information on Lizette, Kentucky Horse Farms, Lizette Realty, Madison County, Fayette County, Richmond or Lexington KY real estate click on Lizette.us.

See for yourself what Lizette's extraordinary clients have to say about their Kentucky Real Estate experience. Copyright © 2009 By Lizette Fitzpatrick, All Rights Reserved...*Barter To Advertise And Survive In This New Market*

Comments(21)

Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

Lizette,

This is a great idea na d maybe I need to check into something on this line also.  Thank you f or sharing!!

Nov 23, 2008 02:03 AM
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

I really need to get a newsletter going--maybe your post will inspire me to figure out the best way to do one. Not sure where to find the time with the other things I am starting up.

 

Nov 23, 2008 06:03 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Very cool and so happy to see it succeeding for you. What a great idea, especially for the like kind gifts and bartering. Brilliant.

Nov 23, 2008 09:30 AM
Dale Terry
Yadkinville, NC

i started a website earlier this year doing the same thing.  I think it will be a very profitable side venture for a long time.   Good luck and stay sharp.

Check out http://www.yadkinvalleynews.com    It is still and probably always will be growing.

Nov 23, 2008 09:53 AM
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Don - It couldn't hurt. I'm thankful I started this years ago to give it time to grow readership.

Susie - The way things are going...we can't spend all our time on the Internet not making money. I've not made a dime out of all the social conecting online.(Twitter,Facebook, Myspace, LinkedIn, Plurk, Cre8Buzz, etc)It would be nice if referrals were flowing in from all this wasted effort.

Missy - I do love the bartering now. Saving me money and having fun too.

HRG - Good for you! Keep up the good work.

Nov 23, 2008 01:58 PM
Tim Ludemann
Ochopee, FL

Great thinking of getting more income on the side...

Nov 24, 2008 02:46 AM
Trace Galle
Designs by Trace - Kelowna, BC

Hi Lizette,

I like the way you think and do business!! I checked out your Kentucky New Letter and it is great you are one smart cookie!

Nov 24, 2008 06:18 AM
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Tim - It is good extra income that helps keep the business going.

Trace - Thanks! I try to make the newsletter fun and help clients too.

Nov 24, 2008 06:21 AM
Doris Freeman
Zach Taylor Real Estate - Gallatin, TN
Broker/Agent, 615-961-7799

Great idea, Thanks for sharing.

Have A Great Day

Nov 24, 2008 11:35 AM
Carl Stars
Sutton Group About Town Realty - Burlington, ON

Very Wise, It is good to be this focused on an area often overlooked.

Nov 24, 2008 11:38 AM
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Erica - I should have done this a long time ago. I just didn't take the time to share it with other businesses. It's a good way for us both to get new clients.

Doris - Thanks for stopping by! Happy Thanksgiving!

Carl - Thanks! I'm glad I finally asked these businesses to join with me in the newsletter.

 

Nov 24, 2008 11:52 AM
Mesa, Arizona Real Estate Mesa Arizona Realtor
Homes Arizona Real Estate LLC - Mesa, AZ
AzLadyInRed

Wow Lizette, what a great idea! I think we always need to be open for new ideas to market ourselves - and, if we can make money along the way, so much the better. ;-)

Pepper

Nov 24, 2008 12:30 PM
Cristal Drake
Prudential California Realty - Fullerton, CA
Realtor - Fullerton Real Estate

I am so glad to hear that you are getting so much interest and some goodies for yourself out of your barter!

Nov 24, 2008 02:03 PM
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Teri - It's always a bit slow in the holiday season for me.This adds up and makes cents!

Cristal - I think I finally decided to make a business of a good thing.

Nov 24, 2008 02:12 PM
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Erica - Especially if you already pay for their services.

Nov 25, 2008 11:00 AM
Harley Ramsey
Keller Williams - Chatsworth, CA
Chatsworth, CA Real Estate

Hi Lizette,  What a cool idea.  It makes perfect sense and everyone (including the readers of the newsletter) benefits.  Your creativity is inpiring!  Cheers, Harley

Nov 25, 2008 12:28 PM
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Harley - We have to do whatever we can right now to generate income and help others do the same. Happy Thanksgiving!

Nov 26, 2008 01:46 AM
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Erica - I often wonder why I waited so long to get started on the ads!

Nov 27, 2008 10:28 AM