Please put your personal relationship preferences aside for a second, it is time to focus on your business! All kidding aside, is your website clean cut or a scrubby mess?
Open your webpage. What is on it? Does it scroll down three hundred miles or is everything you could ever need right in front of your eyes?
When you open the page is there a "search homes" or some other type of SEARCH button in plain visible site?
Everyday I stumble across webpages that drive me crazy. I can't find anything I am looking for. While on the other hand, there are those websites that are so simple to use, that I find myself spending money I don't have for tools I don't need.
Here are a few things would like to see on your webpage:
#1. FAQ Sheet. Have one. Be specific. Target your niche.
#2. Blog Page. Static information is overrated. Keep me updated in your life and your business. (or just your business!)
#3. Downloads. Do you have anything that would be useful in my relocation to your area? (where I can find employment, doctor's office, school info). Put this information in an easily down-loadable PDF. Share it with me.
#4. Easy to use IDX. I don't like things that don't work, don't look good, and take 4 clicks to get me where I want to go. If I don't like it, I can probably say that most clients wont like clicking 4 or 5 times just to see a list of properties. MAKE IT EASY.
#5. Keep it clean. I don't want to see ALL of your designations no your main page - along with the weather widget plastered randomly and a strange background color with white letters. If it hurts my eyes to look at, then it won't matter if the tools are great.
If you are utilizing a Point2 website, there are some great site designers out there that can assist you with adding custom menus and other tools to make your site fun and easy to use.
-- If you are a designer, leave a link to your site so we can take a look at your work!