Does print advertising still work in the real estate business? I have heard arguments on both sides of this issue and have to say that both sides have very valid points. My question is, If print advertising didn't work, then why do agents still use it?
- Are they out of date with the current uses of technology?
- Do they just like to see their pretty faces in print?
- Is the reason they do it just to appease their sellers?
- Do they just want to throw away their money so they have more write-offs at the end of the year?
- Or maybe, just maybe, DOES PRINT ADVERTISING STILL WORK?
I would personally argue that print advertising does still work and would also point out that most of the agents who still use it in my area are some of the more successful agents in the business. Does it cost money? SURE IT DOES, but if it is done correctly and over time, it can be very lucrative. Not only will it help your phone ring for people calling about the ad directly, but it will also help by building name and face recognition and will also appease your sellers and potential sellers.
In today's market many agents are continuing to try to find ways to stop spending money because those are the same agents that aren't making any money. It costs money to make money and those that don't want to spend a little money, probably won't earn much money.
In order to create print advertising that works:
- You must use a captivating title and design it to "catch" the readers attention!
- You must direct the readers to visit your website for more informaiton (since over 90% use the internet)!
- You must not be a one hit wonder and hope that you can place one ad and it works!
- You must be consistent with your marketing and your message!
- You must have a direct number for your prospects to call for more information!
- YOU MUST KNOW HOW TO SPEAK/EMAIL THE LEAD WHEN THEY DO CALL/EMAIL!
I would love to hear your thoughts on this issue. DO YOU THINK PRINT ADVERTISING STILL WORKS?
BEFORE YOU ANSWER..........
I want you to know that I met a couple tonight that called me about a classified ad in one of our local papers this past Wednesday at one of my properties. It turns out that they have a home to sell, want to buy one, and also want to sell one of their parent's condos. It could very well wind up totalling over $850,000 worth of transactions. Now how much would you make on $850,000 worth of sales? And how much was that ad again? Well I guess you know where I stand on this issue! As I said, it takes money to make money!