"Green" agents or Green homes, which do buyers prefer?

Real Estate Broker/Owner with Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 Tx Broker 0304050

The idea of "Green" hitting the RE world is a good thing.  However, I'm a little amused at this "new" discovery. I've been building "Green" homes for the past 8 years.

"Green" is a very old concept.  It is the principle which the native Americans lived by.  They had to.  They learned to live with what their environment provided.  They lived in partnership with the earth.

Fast forward to today.  NAR has introduced their new green agent program.  What I'm a bit fuzzy on is how this designation helps existing home sales.  Of all my clients that I've built homes for, NONE have put their properties up for sale.  These are some of the most energy efficient and safe structures ever built and puts production building to shame.  And that's the point.  People who build these type homes are building for themselves and have no intention of moving out.  They build them to live in them the rest of their lives.  I had one woman that I met with on her property first point out where she wanted the house built and then she pointed out where she wanted to be buried!

So, back to my question.  As a buyer looking for super efficient homes, do they look for a "green" agent or a green home?  And if the market doesn't have green homes for sale, what difference does it make?

As a builder, broker and investor, my company has developed a program to address that issue.  Its not agents that should be green, its the HOMES!  By doing this, several objects are accomplished

  1. The inventory of green properties is increased
  2. The sellers' properties become the center of attention in a sea of "me too" homes
  3. The price of the homes is increased, at least slowing the price erosion in the marketplace.


If you have a home in the DFW region that you need to sell, talk to me.  I'll get it moved to the top of the buyers' lists.

If you're looking to have a home built anywhere in Texas or Oklahoma as green as possible, then I'm your guy.  If you want free information about building and alternative technologies, then go to www.preferredbuilders.org/home


If you have an interest in "Green" then join the Green Zone group here on AR.

Have questions about anything Green or construction related go to Just Ask Mike your in-house Guru of Green construction also here on AR


Posted by

Mick Michaud,

Managing broker,

United Country Distinctly Texas Lifestyle Properties, LLC
Texas license # 0304050

The Lifestyle you want, the place to live it.

Comments (4)

Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

I have not taken any certifications in "green real estate"  but know someone who has.  A lot of it appears to be the ability to recognize what makes a home truly green and also what can  be done to an existing home to make it green.  However, one of the reasons I haven't taken this designation is that I have a tough time feeling that this does any good with little or no green inventory.  I just don't know what this designation will really do for me or my clients.

Nov 25, 2008 02:56 PM
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Thanks for your observation.  Without green inventory, a green designation does no good.  Its a marketing ploy on the part of NAR.  Everyone is trying to paint themselves green!

The difference is, we do it to existing homes!


Nov 25, 2008 03:43 PM
Not a real person
San Diego, CA

I think I've been green since around 1965, courtesy of my wise old grandmother. It's nice that the world is catching up with me -- LOL.

Nov 27, 2008 01:53 PM
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Yep, back then the dream of getting back to nature!  Some lived it, some dreamed it, and some smoked it.


Nov 27, 2008 02:19 PM

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