Being Online/The Key to Being Successful

Very true. In my experience, it is all about they way you execute on these things. For instance, I had a site for years that really did not generate much business. It was not until I started creating my own original content that my site started to see more visitors and I started getting more clients just from my site.

The best part is that this does not have to be effort that just benefits your site. The material I create for my site ends up in newsletters and contributes to my overall knowledge of my marketplace, which just makes things better for me when clients want to talk about what direction the market is going. 

One thing critical about marketing is to make sure that the advertisement (website or whatever the medium) is proofread before sending it out the door.  It is critical to the reader to make sure grammar, punctuation and spelling are correct. 

Something that happened to me once was that I advertised something where the date and day did not match; for example I said something was going to happen on Friday, March 3rd, when actually March 3rd fell on a Saturday.  I can just imagine how customers sized me up over that one!