Got Horses? How the heck do you sell a unique property?

Real Estate Broker/Owner with Better Homes and Gardens Real Estate 43° North

Hi all,

I have a 22 acre horse ranch listed in Emmett, ID and I am looking for ideas on how to target market to the horse enthusiast crowd. Does anyone have any recommendations for websites or publications that have worked in the past for marketing horse property? The home is great, shows perfectly, and the property is amazing. The price is right and the location is very much what you would expect when dreaming of an escape in Idaho - it is private and peaceful. So, it's making me a bit nuts that it hasn't sold yet so I think a targeted marketing approach to horse enthusiasts might do the trick. Any ideas?

Here is the listing for reference (Intermountain MLS # 98363553):

Comments (4)

Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around


First I want to welcome you to AR.

A few things about horse people.  We prefer to see the barn(s), pastures and property.  How many stalls in the barn?  What is the zoning for horses?  Is there a limit to how many horses?  Are there any wet lands on the property?  There are many questions to answer in reference to horses.  We are concerned about the comfort of our equine friends.  The amenities of the home are not as much of a priority for us.  After all, we mostly "live" in the barn. 

One last point.  Horse people tend to buy horse property in the spring rather than the winter.  Too difficult to move horses when the snow is flying.  (Hay and feed is needed and those need to be delivered.  Hay is more difficult to get in the winter months.  We tend to get our winter supply in the early fall so we don't have to worry about it until the spring time.)

Check out my posts about buying horse property.  If you need websites to advertise on, contact me off line.




Nov 24, 2008 11:37 PM
Charlie Ragonesi - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

Have you marketed on Stable mates? Also are you part of the local recue horse groups? There is another magazine I cannot off the top of my head remamber the name. Have youposted in local feed stores?

Nov 24, 2008 11:57 PM
debra wiseman

I am a Realtor in Southern Indiana and I also own horses so it makes it a little easier for me to work with horse people. Most of the ones I deal with are mostly interested in what's there for their equine friends.  They are looking for a barn that is well built and suited for the horse, nice large stalls, easy access and with water and electric.  It's always very important to list how much acreage and whether or not it is fenced or what type fencing, has any ponds, lakes or creeks.

You also need to find out how convenient the property is to riding trails and other horse events in the area.

Hope this helps some.

Sep 01, 2009 01:38 PM
Buddy Pope
BEAN GROUP - Bedford, NH

Temple NH horse property for sale $2,375,000 to (now) $1,495,000.  Make an offer!  Nor short.  30% buyer side referral offered at close to any agency that brings us the buyer that eventually closes on this property.


Worth a good look if for no other reason than to see a great video!


Feb 20, 2010 11:29 AM