Have you ever heard the definition of insanity which says, "Insanity is doing the same thing over and over and expecting different results." Every day I hear people bemoaning the difficulty of the present market, but rarely change the way they do business. I use the following illustration in some of my sessions with groups and/or individuals. It is the story of Dakota Tribal Wisdom which says, "When you discover you are riding a dead horse, the best strategy is to dismount."
Too often we try other strategies.
•1. We buy a stronger whip.
•2. Change riders.
•3. Simply say, "this is the way we've always ridden horses."
•4. Appoint committees to study dead horses.
•5. Visit other sites to see how they ride dead horses.
•6. Change by-laws to read that horses shall not die.
•7. Harness several dead horses together for increased speed.
•8. Declare that no horse is too dead to ride.
•9. Provide additional funding to increase dead horse performance. (Gov't bail outs)
•10. Purchase a product to revive the dead horse.
•11. Form a committee to find uses for dead horses.
Here's my thought, bury the dead horse.
Today set yourself apart and do different things that make a difference.

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