Moving from RE/MAX to

Reblogger FRANK LL0SA Esq.- Northern Virginia Broker .:.
Real Estate Broker/Owner with Northern Virginia Homes - FRANKLY REAL ESTATE Inc

Welcome Jeff to both Active Rain and . He has been active on his own outside blog, but I finally convinced him to also use Active Rain! Show him some comment love.


Original content by Jeff Royce

I’ve decided to join Frankly Real Estate. Let me tell you why:

1. Frankly Real Estate, Inc. is on the cutting edge of technology. In fact, I had started sending some of my clients to the FranklyMLS web site to search for homes long before I considered switching companies. I think it is simply the best site out there for locating a home because it includes so much information that is just not available anywhere else. For example the price history of each house, comments from other buyers and buyer’s agents allowed on each listing, google street view right on the listings, and the ability to parce the data using a spreadsheet.


2. The company has a simple effective philosophy. Give clients, and the public access to the information and tools they need to navigate the real estate jungle and your business will thrive. I’ve seen the results of that philosophy in the last week since changing companies. Clients that I’ve met have been excited to work with a company like that. Frankly clients are extremely well informed about the market, short sales, negotiating techniques, and various pitfalls in the home-buying process through the excellent Frankly Real Estate Blog. I expected that to be true, but I’ve been impressed by the extent of it.


3. The broker/owner at Frankly Real Estate is Frank LLosa. He is the most innovative real estate person I have met in my 14 years in this business. I have known Frank for about a year, and our relationship has been one of exchanging ideas. My real estate practice has grown in quality in the past year, and much of that has been from ideas Frank has given me such as the FranklyCRA and the very ethical practice of negotiating commissions with buyers upfront. He is also constantly asking for and listening to other people’s ideas. There is no complacency here.


4. Excellence Comes Standard. This is on the company logo, but it’s also lived out. One time, Frank gave me some ideas on how to take better pictures of houses I was listing. So I tried his ideas out and thought I had taken by far the best pictures I had ever taken. I sent them over to Frank to see what he thought. He pointed out in one room that I had left a lamp off. and in another the light on the fan was not on. I pointed out that overall they were really good pictures. He thought I should retake those rooms, because….Excellence Comes Standard(this is a good link!). That was the first day I went over being part of this company in my head. There is nothing better than working in an atmosphere where our best is expected every day. That is the kind of place I want to be.



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Brian Block
RE/MAX Allegiance, Managing Broker/Branch Vice President - McLean, VA
Northern Virginia & D.C. Real Estate

Frank, what an excellent testimonial from Jeff and a wonderful addition to your team!  Congratulations!

Nov 25, 2008 07:46 AM #1
Fran Gaspari
Patriot Land Transfer, Inc. - Limerick, PA
"The Title Man" - Title Insurance - PA & NJ


Congrats!!! Frank's enthusiasm and sound business ethics are very evident and refreshingly transparent!!! Best of luck! Thanks,   Fran

Nov 25, 2008 07:47 AM #2
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL

What a wonderful motto:  Excellence Comes Standard. The reality of experience and service isn't the company or the brand - it's the experience. Excellence tops it.

Nov 25, 2008 10:11 AM #3
Yvette Smith
LONG & FOSTER - Williamsburg, VA
Realtor In Williamsburg VA, Homes for Sale


That's great!  In fact, I see nowhere else to be but on the cutting edge.  I wish Jeff well and with you & know it'll happen!

Nov 25, 2008 12:31 PM #4
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate


Welcome to the rain and I'm glad Frank finally convinced you! But two years Frank? Congratulations on your 2nd anniversary in the rain.

Keep those posts coming,

Todd Clark, Helping Families Home -

Dec 20, 2008 06:21 PM #5
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