RSS and Blogging

By
Services for Real Estate Pros with RE/Advantage

Real estate practitioners must send millions of e-mail messages every day: updates to buyers with the latest listings from the MLS and e-newsletters to prospects to generate new business. Now tell me this: How many of those messages do you think actually get opened and read? Far fewer than you think.

RSS and Blogging

The easiest way to take advantage of the power of RSS is to start blogging. Because the very nature of blogging involves regularly posting content, blog platforms such as ActiveRain, Blogger, TypePad, and WordPress have long used RSS to distribute content.

But if you're not ready to take up blogging, there are still a couple of exciting ways to use RSS:

* Streamline that text-heavy e-newsletter. Instead of sending entire articles in your e-newsletters to clients and prospects, you can put the in-depth content on your Web site and include only the headlines in the RSS feed. The headline text is shorter, so prospects are more likely to read it and decide to click through to the items they find interesting. These clickthroughs will also increase the traffic to your Web site.

* Tailor your content transmissions to each subscriber's interests. Many blog platforms, including WordPress, let you create a feed for each topic category in your blog or topic page on your Web site. Your RSS subscribers can then choose topics that interest them and receive only content they want. So do you think today's Agent can take Advantage of this? We do and that is why we have in development custom blogging and distributed applications that we think can help.

Comments (5)

Christopher Johnston
The Johnston Team - Metairie, LA

The thing is that very few people are RSS users. While those of us that blog are familiar with it many consumers are not and the adoption rate is still really low. While many of those emails are not opened it takes just as much time to send 1 email as a 1000 and in most cases you can automate the process using a service like Constant Contact. I wouldn't scrap the whole idea. I might add RSS feeds as an option but I would replace my email marketing with it. I think that RSS is still an early adopter tool and until it gets well above 50% adoption I would still continue to market via email.

Dec 01, 2008 08:45 AM
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

I keep meaning to get around to setting up RSS feeds.  Did not know you could set it up for specific topics. That's very useful. Thanks.

Dec 01, 2008 01:12 PM
Mark Menzella
RE/Advantage - Fairfield, NJ
We build websites for REALTORS®

Chris;

You would be suprised how many people are using RSS feeds.  Tech savy users, SmartPhones, and blogs really seen them go through the roof.  But the point I was making was RSS AND Blogging, they go hand and hand.  RSS is a natural extension of the Blogger.  I guess I could have been more specific but you need to act on them both.  Generally blogging will get you more qualified leads.  Good luck....

Dec 01, 2008 01:32 PM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

I have been interested in using RSS feeds for some time, but don't really know how to incorporate them into the information I send out, or my website.  I am still learning, but do feel this is something that will continue to develop and grow, and I want to stay ahead of the curve.

Dec 15, 2008 04:33 AM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

I have recently started using RSS as a consumer and love it, and it saves me time.  My website blog provides it, but I never really started looking at it through a consumer's eyes.

Dec 30, 2008 03:02 PM