Real estate practitioners must send millions of e-mail messages every day: updates to buyers with the latest listings from the MLS and e-newsletters to prospects to generate new business. Now tell me this: How many of those messages do you think actually get opened and read? Far fewer than you think.
RSS and Blogging
The easiest way to take advantage of the power of RSS is to start blogging. Because the very nature of blogging involves regularly posting content, blog platforms such as ActiveRain, Blogger, TypePad, and WordPress have long used RSS to distribute content.
But if you're not ready to take up blogging, there are still a couple of exciting ways to use RSS:
* Streamline that text-heavy e-newsletter. Instead of sending entire articles in your e-newsletters to clients and prospects, you can put the in-depth content on your Web site and include only the headlines in the RSS feed. The headline text is shorter, so prospects are more likely to read it and decide to click through to the items they find interesting. These clickthroughs will also increase the traffic to your Web site.
* Tailor your content transmissions to each subscriber's interests. Many blog platforms, including WordPress, let you create a feed for each topic category in your blog or topic page on your Web site. Your RSS subscribers can then choose topics that interest them and receive only content they want. So do you think today's Agent can take Advantage of this? We do and that is why we have in development custom blogging and distributed applications that we think can help.