Radio Advertising

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Services for Real Estate Pros with InSite Virtual Tours

I've been pondering the thought of advertising on radio. Anyone do this with success or have stories to share from it?

If you do advertise on radio- is there a certain type that works better for you- ie. a news station vs. a country station.

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Rainmaker
613,313
Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs
If it is free then I would do it. It may work for a targeted project but as a general real estate advertisement it most likely not pay.
Sep 12, 2006 09:06 AM #1
Rainer
372,267
Justin Smith
Christian Real Estate Network & SpeakMyLanguage - Castle Rock, CO

You definately want to target a specific demographic.  This is where a radio advertising broker could come in handy.  

We have had great success with underwriting spots on the radio.  You find a "non-commercial station" and the prices are usually much cheaper.  You can't use flashy advertising language... but you can still get the message out there.

Sep 12, 2006 09:53 AM #2
Rainmaker
206,314
Chris Tesch
RE/MAX Bryan-College Station - College Station, TX
College Station, Texas Real Estate
There are a couple of agents in my market that seem to have really gotten the listings from radio ads.  They don't even have a website, are new to the market, but have 20 plus listings.
Nov 17, 2007 11:26 AM #3
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