I don't know about you, but my real estate market is centered right in my own back yard. It includes Westport and the immediately surrounding towns. It does not include communities on the other side of the country, throughout the south, across the Midwest or even in the neighboring states. So please, stop sending me emails with your listing flyers.
In my market, I know the locations of the schools, the train stations, the major highways and shopping areas. I know or can find out the price of comparable properties. I can look up listing histories and tax records. In other words, I have the knowledge and the tools to represent my buyers.
When you send me an out-of-state listing, I have to believe that your goal is to build your real estate network. I'm impressed that your builder is now offering a 5% buyer commission, but when you tell me that I can't pass up this opportunity to bring my buyers, guess what? Showing a listing 1500 miles away is not an opportunity.
You can't possibly believe that I'm going to show your new condo in Las Vegas or your fabulous home, on the Intercoastal, in Florida.
If I have a client who is moving out of state, I am happy to give a referral. However, I am not going to choose an agent because they loaded my e-mail with spam.
Yes, that's how I view your e-mailed listings. They are junk mail, filling up my inbox. I put them in the same category as the offers I receive to build a better website, improve my SEO to gain first page ranking (thank you, I'm already there), learn how to list REO's or FSBO's or Expireds., Like those other non-solicited offers, your e-mail is promptly deleted.
If you're trying to create a referral business, there are better ways to do it. If you're part of a large company, attend their networking events. Take CE courses in towns, other than your own. Of course, if you've found me online, blogging is an obvious method. Write about yourself, your community and your real estate practice. Comment on other people's blogs. Through ActiveRain, I've gotten to know agents in whom I would have confidence referring my clients.
So please, when you send out your next listing flyer, take me off your list.
Copyright © 2008 Marilyn Katz, WestportCTProperties, All Rights Reserved... How Big is Your Market: 5 States, 15 States, 50 States?